Non-profits face a unique challenge in the market compared with traditional for-profit enterprises – the need to stay relevant while not being able to truly reinvent themselves. A focused non-profit may rise to the forefront of the public mind during key times of the year, for instance, food pantries and Christmas, and then see a marked decrease in donations due to the time of year and competing organizations.
The solution to this problem is to artificially increase awareness during off-peak seasons through the use of advertisements. Facebook offers non-profits from around the world the ability to create highly focused advertisements that can help you increase awareness and donations among a target audience for a fraction of the cost of traditional advertising.
Five Ways a Paid Facebook Ad Strategy Can Support Your Non-ProfitRead More »