Did you know 92% of people fail in achieving goals they set.
If you want a different outcome, then you need to be different from the other 92%.
In this article we will show you how you achieve what you want in 2018 and beyond!
Non-profits face a unique challenge in the market compared with traditional for-profit enterprises – the need to stay relevant while not being able to truly reinvent themselves. A focused non-profit may rise to the forefront of the public mind during key times of the year, for instance, food pantries and Christmas, and then see a marked decrease in donations due to the time of year and competing organizations.
The solution to this problem is to artificially increase awareness during off-peak seasons through the use of advertisements. Facebook offers non-profits from around the world the ability to create highly focused advertisements that can help you increase awareness and donations among a target audience for a fraction of the cost of traditional advertising.
Are you feeling stretched thin with your marketing strategy? According to a 2016 study on Nonprofit Content Marketing Trends, the average nonprofit organization uses twelve content marketing tactics to reach the audience. There are so many channels you can use for communication – and when your audience is divided you have to reach them whether they are at the computer, at the mailbox, or browsing Google.
Use these tips to tighten up the marketing strategy you have in place for your nonprofit.
Over 1 billion people use Facebook daily, and 2 million businesses are already using Facebook advertising.
So if someone says “Facebook is one of the best advertising platforms for reaching a huge portion of your target audience” – don’t be surprised.
However, businesses stepping into Facebook advertising for the first time often come across a common challenge: inability to drive sales from the platform that still looks new to them.
Are you one of those who hasn’t had any return from your Facebook ads?
Over the years, Facebook has remained a powerful advertising tool. Though you can track the social ROI of your Facebook advertising efforts by determining the clicks, likes, shares, etc., it’s time to go beyond this: how many Facebook users visited your website and made a purchase? How many new customers signed up? Is there any increase in the checkout conversions?
Choosing an advertising objective is essential when creating a Facebook ad campaign. The objective refers to your overall goal – what you want people to do when they see your ads. Facebook will vary the targeting and optimisation of your ads accordingly, so choosing the right objective is crucial.
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