Adam Arnold

Dr Adam Arnold has over 17 years experience in digital marketing and has been mentored by, and is a mentor to, some of the greatest marketing brains of today.

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Promoting Chiropractic Care on Facebook: Dos and Don’ts

Digital marketing has made it easier for companies to find and reach audiences, particularly those with highly targeted markets. Through online advertisements on Facebook and other massive platforms, chiropractic businesses can tap people who could potentially be interested in the services they offer. If you plan to utilise this market through Facebook, you must learn about the dos and don’ts to make your ads more compelling. 

Like other platforms, Facebook ads also follow some strict guidelines for health-related advertisements. You need to read through these guidelines to prevent your ads from being rejected or taken down by the platform. 

Here is a compilation of some of the basic Facebook ads rules that Facebook advertising agencies want their clients to know:

Never Start Your Ad With a Question

Facebook does not want any ads that violate the personal attributes of people. That includes medical conditions, religion, race, ethnic origin, sexual orientation, beliefs, age, and more differences that need to be respected. Since these are sensitive matters for people, it would be best to be careful when communicating about such topics.

If you position your chiropractic care ads in a question form such as: “Do you experience back pain?” That could end up breaking the rule and getting your ad rejected. The challenge now is for Facebook advertising agencies to create intriguing and helpful advertisements about back pain without violating anyone’s personal attributions. Instead of using questions, try to turn them into statements.

Be Careful of Your ‘Truth Claims’ 

While statements are more acceptable than questions, you should also know the limits you can do with them. Facebook ads are sensitive to posts that claim to cure health-related issues, even if indirectly implied. Statements that have “will help” or “can cure your back pain” phrases might get rejected.

Because Facebook is a widely-used platform, it does not want to give any misleading information. In essence, it does not want chiropractic care to promise relief or help to patients because not everyone with back pain reading the ad will be eligible for the service.

Using “may” instead of “will” is more acceptable as it does not promise anything to anyone. 

Be Careful of the Images You Use

When communicating pain, the first image that comes to mind is a person with red highlighted painful areas in their body. If you think of using the same image for your chiropractic care Facebook ad, you should abandon that idea. Negative words and images are not something that Facebook likes. 

Explore Video Ads

If you think you can only explore a limited type of content, you can still be creative and find a way to play with the rules while still effectively promoting your business. For example, video testimonials are content that Facebook likes. 

Watching educational, informative, and testimonial videos are more reliable for the viewers’ eyes too. You only have to be smart about the captions, branding, and calls-to-action you use to ensure that your ads bring company returns.  

Conclusion

When you look closely at some rules featured in this article, they all boil down to the need for advertisers to be responsible communicators. When talking about health-related topics, it would be best to be considerate of everyone involved. There should be no false promises unless the data is backed by research. These rules also change as algorithms change. So make sure that you or your advertising agency keep themselves informed and updated all the time.

If you are looking for a Facebook advertising agency for chiropractors, look no further than Web Profit Maximiser. Our team is made up of award-winning experts, including world-class mentors for Facebook advertising. We can help you effectively reach out to your target audience and meet your business objectives. Contact us today to learn more. 

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How a Chiropractic Dinner with the Doc Works and Why You Should Do It

The ‘Dinner with the Doc’ concept is getting quite popular these days, and you might be wondering if this is something that you, as a chiropractor, can do, too. Well, the short answer is yes. This type of program is beneficial both for the doctor and the potential patients as this gives them a chance to start their relationship on a positive note and know a bit more about each other.

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Why Video Marketing Can Be Good for Your Chiropractic Office

Many businesses use video marketing to help grow their business. However, how will it work in the chiropractic industry? Well, you’d be surprised at how diverse video marketing can be. By including videos in your chiropractic marketing, you can gain more clients and increase your sales. And here’s how you can use video marketing to showcase the best of your chiropractic office.

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4 Tips to Use Social Media for Effective Chiro Marketing

Not many chiropractors know this, but the ultimate marketing tool already exists that should be used to market your chiropractic services: social media. When used properly, even the smallest chiropractic clinics can gain tons of attention, attracting people to come and try out their services. Of course, while social media has been the go-to marketing platform for many businesses for quite a while now, this doesn’t mean that if you start using it, it will work right away. You need to know how to use it properly to get the right results without wasting time and effort.

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4 Reasons Content Creation Is Vital for Chiro Clinics

In your efforts to market your chiropractic clinic, you need to remember to pump out new content for your website. Content creation is an essential part of marketing any business, including chiropractic clinics such as yours. This is because people head online mostly to look for information to learn about something, and by providing content to your audience, they will have more reasons to come to your website to learn more about what you have to say.

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Improve the result of your advertising

If you want to make more profit from your advertisements, attract more clients and get better conversions, knowing how to properly target your customer is a must.

Targeting will narrow down your audience so that you can pin point you  advertisement in front of their eyes. Targeting properly means you will be spending less on advertising, but also making more money from your advertisements.

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3 ways to get through to your ideal chiropractic patients using SEO and Google Ad campaigns

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As the owner of your own chiropractic practice, you’ve probably wondered if there is a way you can better understand your ideal patient to attract them to your clinic. 

Maybe you’ve experimented with targeted marketing or even shelled out thousands with other marketing or SEO agency with limited success. 

While every marketing strategy requires testing and fine-tuning to achieve its maximum effectiveness. The reality is that many approaches ignore the most important first step: identifying who your ideal patient is in the first place. 

In this article, we’re going to delve deeper into identifying your ideal patient and ‘aligning’ them with your business (pun fully intended!).

Who is the ideal patient for your Chiropractic practice?

When you think of your favourite patient, does someone immediately pop into your head? I’m guessing it’s someone who you genuinely wouldn’t mind seeing each day for an appointment.

Your ideal patient is completely subjective and unique to you. The chiropractic practice down the road may have a totally different ideal patient.

Put very simply, your ideal patient is the one that you enjoy consulting with on both a personal and professional level. You’ll often have something in common beyond just their need for treatment. This could be a commonality of interests (like a shared hobby) or another area of mutual connection (like the shared experience of parenting toddlers). 

As an extension of this, they often have a health need that aligns with their skills, professional knowledge, and career interests.

On a micro level, these patients are also likely to be the ones that are willing to pay, provide you with favourable word-of-mouth, treat your team respectfully, commit to appointments etc.

In the bigger scheme of things, these patients are the ones you connect well with personally and who you are able to help towards wellness through your chiropractic techniques.

The first and most important way to get through to these ideal patients is to identify who they are. When you understand your ideal patient it becomes easier to connect with them through your social media, search and paid marketing efforts.

Once you’ve ticked that box, you can work on getting through to them…

How Chiropractors can attract new patients online

1. Define your ideal patient for your Google Ad campaigns

The first step to attracting more patients to your chiropractic practice is identifying your ideal patients. Perhaps you’ve already identified that your ideal patients are mostly 65+. Or maybe they’re professional rugby players.  

This is a great starting point, as it tells you where a good portion of their attention will already be. 

For example, if your ideal patients are rugby players, consider creating a unique offering especially for them and sending it out to the local rugby clubs and advertising it on sports platforms.

If your ideal patients are the elderly, consider where they spend their time and the best method of positioning your marketing. Understanding your patients’ interests will help to optimise targeting. 

Not sure how you can maximise your marketing efforts as a Chiropractor? We are a social media and digital marketing agency that specialises in helping Chiropractors scale their businesses. Book a free review here to see how we can support you.

2. Research for SEO and Google Ads

Through purposeful messages and marketing creativity, you can tailor your advertising and offerings to your desired audience. Messages can be personalised to be highly relevant and practical for your ideal patients.  

These messages should consider important questions like:

  • What excites your ideal patients?
  • For example, are they concerned about being able to work, about their desired sporting achievements, or just keeping up their kids at home?
  • What are their health concerns?
  • Where do they spend their time?
  • What do they read and watch?
  • What do they talk about?
  • Who do they ‘follow’ on social media platforms?
  • What really matters to them?

Messaging and marketing should be written using images, videos and language that will resonate with them. Making use of the right keywords will help with your website SEO connect your Chiropractic practice with those who are actively searching online for pain relief.

3. Refine the marketing funnel to retain and attract new patients

Once you understand the desires of your ideal patient, you’ll have the ability to deliver treatments tailored to their problems.

How can a Chiropractor find more patients?You can provide incredible value and experiences when you understand what really matters to them. You can even look to package together treatments that collectively solve their problems.

For example, if your ideal patient is a rugby player, a treatment targeted at relieving the spinal dysfunction from past tackles may be just the ticket to attracting these ideal patients. 

This tailored approach will lead to increased patient retention and word-of-mouth referrals to other ideal patients. 

You’ll experience professional fulfilment when you can help people who need the skills and techniques that you offer.

By attracting your ideal chiropractic patients, you’ll be able to grow in a way that’s both sustainable and rewarding.

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5 ways to attract new patients to your Chiropractic practice

If you’re the owner of a Chiropractic practice, chances are that making people feel better is your passion. You just love the joy that comes from helping your patients discover a new, pain-free (or at least pain-reduced!) lease on life.

But as any good healthcare professional knows, to make people feel better, you need to get them through the door in the first place.

Discovering effective marketing strategies is vital to grow your client base and build a loyal following of patients who sing your praises.

Here’s how to make sure that your practice has a constant flow of new patients walking through its doors:

1. Provide outstanding service

Superb care and service will only lead to more business – and with any luck, this is something you are already doing.

In addition to being empathetic, punctual, and always ready to listen, the best chiropractors keep their existing patients connected by creating programs that revolve around ongoing preventative care.

If you’re delivering this impressive level of service, your loyal following will likely be providing you with valuable word-of-mouth referrals and driving more patients through your open doors.

2. Understand the ins and outs of online marketing

Social Media, EDM’s, Digital Content. There’s a lot of hefty words being thrown around with online marketing, but, in short, they’re the tools to let people know who you are, and what you can do.

The more accessible your practice is, the more people will view you as a trusted business as opposed to some back-alley operation.

Using email marketing and a social media presence can be a great way to keep in touch with existing patients and to recruit new ones.

Keep in mind that the content of these emails or posts doesn’t need to be a sales pitch. It can just as easily be an educational email that gives informative content and positions you as an expert in the eyes of your existing or future patients. 

Don’t be afraid to give away too much content – the more you give the more you’ll receive.

3. Get positive reviews on Google Maps

 Google is a treasure trove for any professional practice.

If your chiropractic centre isn’t already on Google Maps, you are missing out on a prime opportunity to get free visibility.

If you haven’t, create yourself an account with Google My Business and verify your practice. Users will now be able to leave reviews about your service. According to a recent survey, 92% of consumers read reviews when looking for a local business.

It’s worth noting that having a good number of reviews on Google increases the chances that the search engine will recognise your business and include it at the top of the listings on Google Maps when someone searches for “chiropractor”.

To manage your reputation and ensure you’re attracting patients rather than pushing them away, we would suggest these tips:

• Asking your customers to write reviews

• Offer discounts or incentives

• Respond to negative reviews to show users that you care about your patients and

their experiences.

4. Improve your website’s on-page SEO (Search Engine OptimiSation)

How many times do we find ourselves entering “best fish and chip shop” or “hairdresser near me” into Google, hoping to be connected with the latest and greatest in our neighbourhood?

Most of the time we click through to the first options that Google offers up. So, what happens if your practice isn’t being displayed on the first few pages of a Google search?

How does SEO work?

To understand the importance of a good performance of SEO and how you can attract more new patients, you first need to know how search engines operate.

Search engines like Google use a method where bots scan the web looking for new content or updating content on old pages. They identify the data, capture that content, and then register the links found in their database. 

The page is then indexed in the search engine and can be located by any user. Using keywords (like we mentioned “best fish and chip shop”) the search engine presents a page using suggested results.

How can I improve my on-page SEO?

 “So how do I apply this to my practice?” you ask. Good question. By having great on-page SEO.

Without going into crazy detail, this can be done by making sure your content, titles and images are all relevant and interacting seamlessly.

At the very least, your page titles should be applicable, attractive and eye-catching, your overview should provide a clear and interesting explanation of the service you offer, and your website URL should ideally have a keyword in it (i.e., chiropractor!).

Meta descriptions and headers also boost SEO and there’s no substitute for good content. Trustworthy, up to date, high-quality content will do wonders for improving your ranking.

5. Attract ‘new old’ patients

There are many reasons why a client may become inactive. Perhaps they had a poor experience, or their circumstances changed. Either way, these patients may be open to the possibility of returning to your practice.

Studies show that it’s three times more likely you can reactivate an old client than sign up for a new one. And research has shown that a whopping 50-60% of inactive patients can be reactivated through simple strategies such as a letter, an email, or a phone call, focusing on them and their wellbeing.

Ask them questions about how they are, if they have any feedback, and most importantly, why they stopped coming. You could even offer a complimentary appointment to remind them why they enjoyed coming to you in the first place – after all, it’s getting them through the door!

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How Chiropractors can attract more new patients…by simply improving your “on-page SEO” in 2021

Let’s face it, in 2021 having your business found in Google is critical to attracting new patients into your practice.

And that is why we wrote this article to show you how you can be at the top of Google when someone is looking for a chiropractor in your town. 

One of the most common search terms for a chiropractor is “chiropractor near me” as you can see in the image below.  

WARNING⚠️⚠️  If you search for your own practice over and over again, Google will recognize your search as “intent” to search for your own practice.  So you may be seeing your website ranking higher than it actually is.  

The simple way to test this is to use incognito mode in your web browser.

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