Adam Arnold

Dr Adam Arnold has over 17 years experience in digital marketing and has been mentored by, and is a mentor to, some of the greatest marketing brains of today.

keywords

5 Reasons to Use Long-Tail Keywords in Your SEO Efforts

Search Engine Optimisation (SEO) is a valuable asset for any practitioner looking to build their online presence. When garnering keywords to boost your SEO, long-tail keywords will help you in the long run.

Long-tail keywords are keyword phrases that are specific, consisting of three or more words and longer than two words, as they describe a more narrow subject within a niche.

They will get the attention of specific patients and give you more chances to rank higher in niche spaces. Here are some of the benefits you can get from using long-tail keywords in your SEO searches.

1) Keeps You up to Date with Trends

When searching for a specific long-tail keyword, you’ll be able to keep up with whatever is trending. When you are able to grab long-tail searches, you’ll be able to recognise and keep up with whatever is going on in the industry.

As practitioners in the medical field, it is always important to stay up to date with new developments. Take advantage of this opportunity and use them in your SEO campaign to stay relevant.

2) Identifies Your SEO Competition

By using long-tail keyword searches, you’ll be able to determine the competition for specific, niche searches. You’ll be able to see which pages are ranking for the subject matter and you’ll be able to pinpoint their strongest points.

This will help you see what you need to do to rank higher in a niche space. It will also help you learn what other practitioners are doing, and how you can learn from their best practices.

3) Helps You Identify Your SEO Weaknesses

Searching for long-tail keywords will allow you to see what other practitioners have that you don’t. If you have pages ranking for long-tail keywords and your competitors don’t, you know what you need to work on to be able to rank higher.

This can help you find your SEO weaknesses and will help you strategise how to make your pages stronger. Fine-tune the content on your pages so that patients can get all the necessary information they need.

4) Generates Personalised Content

Because long-tail searches are highly specific, you’ll be able to create long-tail keyword content that is more specific and will target your audience in a more personalised way. 

At its core, SEO is about answering the pressing questions of your patients. Making use of long-tail searches will not only help your marketing but your practice. Not only will this help you create content that is more engaging but will direct you to those who need specific medical assistance.

5) Better Website Rankings

The higher you rank on search engine results pages (SERPs), the more clicks you’ll get. By using long-tail keyword searches to figure out what your audience wants, you’ll be able to create content that will cater to the keywords that your audience is searching for.

By doing this, you’ll be able to get more clicks, which will help you rise in SERPs.

By using long-tail keyword searches to figure out what your audience wants, you’ll be able to create content that will cater to the keywords that your audience is searching for.

Conclusion

Using long-tail keyword searches will help you better strategise your SEO and will help you connect to patients with specific medical needs. It will help you not only fine-tune your marketing strategies, but understand what your patients need.

If you are a chiropractor looking to boost your SEO, partner with Web Profit Maximiser. We provide SEO services to give the best digital marketing for chiropractors in Sydney. Contact us now and let us help improve and grow your online presence. 

facebook on a laptop

How Chiropractors can use Facebook Advertising with the Changing Landscape

On average, about three billion people log into Facebook every day. Everyone, including chiropractors, should use Facebook to grow their audience because of its highly active community of users. But of course, more than just posting on your page is vital for your practice. 

You must curate content and make strategic decisions about what works best to grow your audience and reach more patients. However, it’s important to stay vigilant and keep an eye on trends and changes. 

Many people were left worried when news of Apple’s iOS changes were made public. They saw a significant dip in the success of their Facebook advertising campaigns after the iOS updates were applied. But this does not mean the days of advertising on Facebook are over. 

All it takes for advertising chiropractors is to pay attention to how people interact with social media and incorporate this into their strategy. Social media is a program in flux, and those who learn how it works will be the ones who reap the benefits.

Here are a few Facebook ad strategies to help you cope with the ever-changing landscapes:

1. Maintain Focus on the User

First off, it’s essential to keep in mind that Facebook is all about its users. To create successful ads, you must understand what the user wants. How can you do that? Follow the conversation. You need to go beyond just posting on your Facebook page. 

Look into what other practices are doing and what users are saying. You can do this by searching for keywords relevant to your practice or looking at what’s mentioned on Twitter or Instagram. You can also post on other Facebook Pages to get conversations started and interact with followers.

2. Explore Interest Stacking

Interest stacking is a term used to describe creating ads that cater to users’ interests. These ads create a better user experience and engage with your potential customers. It’s beneficial for those looking to reach out to specific demographics.

To use interest stacking, you need first to build a targeted audience. The strategy involves using the available information to your advantage and reaching out to people who share your target audience’s interests.

For example, if your target audience is mothers, think about what could be important to them. Often, they’ll have chronic aches that they want instant relief for. You could build an audience of people interested in “pain relief” or “full body massage.” Then, you could create a few ads that are relevant to them based on your data.

3. Invest in Video Advertising

Almost half of all time spent on social media is spent watching videos. These numbers will increase as more people become accustomed to using social media in the next few years. Video is vital to any successful campaign.

You can create a video ad that showcases any products you’re selling as well as the services you offer. It can also function as a video for your practice’s Facebook page. This can be a powerful tool to increase your reach.

The Bottom Line

The changes made by Apple have made it more difficult for Facebook advertisers to reach their target audience and have the same level of results they’re used to. However, these changes should not be seen as a failure but rather a challenge. All it takes is a bit of extra work and a lot of thought.

By taking a step back and looking at the bigger picture, you can use your Facebook advertising as an opportunity to create more effective ad campaigns that take advantage of the changes and do more good for your company.

If you want to learn more about effective Facebook advertising for chiropractors, we can help you. Web Profit Maximiser is a digital marketing and management agency in Sydney. Our goal is to provide our clients with creative and reliable solutions to grow their practice. We’re Facebook and Google advertising specialists, so if you’re interested in learning more, contact us today! 

digital marketing agency sydney

Practice Marketing Simplified: A Step-By-Step Guide To Perfect Practice Volume & Unlimited Patients

If your a chiropractor and your practice volume isn’t where you want it to be, then this article will help.

  • How to attract quality chiropractic patients.
  • How to get consistency in your practice volume
  • How to increase your referrals
  • How to work with a marketing agency who understands your practice and your “style’ of chiropractic

If you’ve ever faced any of these challenges, you’re not alone and in this article will show you how you can keep your practice volume at just the right level for you.

Here’s the breakdown of this article.

Part 1: The #1 Key Stat You Must Know Daily

Part 2: The Hidden Gold Mine In Your Practice

Part 3: How to get unlimited patients coming to you from your community. 

Ready to get started?

Here we go!

First, you’re going to need to know some numbers. And the #1 key statistic you must know and monitor VERY frequently, is how many ACTIVE patients you have.

Think about it, active patients are the patients who are paying you money AND thus they determine your practice revenue. So they are definitely at the top of the list of your core statistics.  But we want to go beyond just knowing the number, in this article, we are going to focus on how to INCREASE your active patients.

Here’s what you need to do:

Go into your practice management software and run a report on your current active patients. 

Write this number down and track it daily. If it’s not going up, you’re not growing, and neither is your revenue.  Period!

Being able to keep patients active isn’t easy, but here are some tips to help you prevent them from dropping off. 

Step 1: Create A Communication Plan To Keep Patients Active. 

Having a plan of communication can reduce the sudden surprise when a patient suddenly drops out of care.  So create a visit by visit “guide” to help keep patients on track. I had over 188 visits pre-planned on what I was going to say when I was in practice.

 Take notice of any patterns that form over time when patients drop off. For instance, if patients tend to stop care at around visit X, brainstorm on what you could do to prevent this from occurring.

Step 2: Pro-tip: You’ll never be able to stop everyone from dropping out of chiropractic care, so we want to make them feel ok in dropping out AND more importantly that they are “weclome” to come back anytime they wish.  

This will keep your relationship with them and allow them to feel “safe” when they decide to come back.. 

When creating yoru plan of communication, also consider automated communication. This should include SMS, Email & Social Media. 

 If your patients aren’t communicating with your Facebook™ business page, this is a sign that you’re not encouraging them to communicate with your page AND you may not be putting up useful content. So start to put up content that’s useful and let them know it’s on your social media and encourage them to read or watch it… 

When you put all of these steps above into action, you will be able to retain patients longer and start to take control of your practice revenue. 

You also start to get patients “used” to communicate to you via other methods other than face to face. (wouldn’t that be nice to have during a pandemic)

Finally, remember when you can have “better” control over your active patient numbers, you will have much better control over your revenue and this makes practice a lot more fun!. 

Pro-tip Have an active patient procedure in place.  Review this with your team in your weekly team meetings so everyone is on board. 

Hold some “special” meetings and encourage your team to brainstorm ideas on how you can keep your patients happy! 

Part 2: How to have a steady flow of chiropractic patients coming back to you. 

Re-activations are the 2nd key to your perfect practice volume.

Now that you’re done with part 1.

Here’s part 2. 

Measure & track your inactive patient status, just like you do with your active patient numbers, know your inactive patient statistics too. 

Most practices try to grow by only focussing on people they don’t yet know. (And you should do this too), but you also need to focus on your inactive patients each and every week!  

Depending on how long you’ve been in practice, you could have hundreds of potential new clients coming back to you from those who have dropped out of care.

AND you should also be discussing re-activations during weekly meetings. too!

Here’s what to do: 

 Step 1: Call your inactive patient lists

Pro Tip: People often need a “reason” to take action, so give them a reason with an offer to a special event or a special welcome back to your office.

Step 2: Run targeted Facebook Posts To Your Inactive Clients.

Nearly all your patients Are On Facebook™ or Instagram and many are on there for hours. 

This is perfect for you to “keep” in front of them and continue to provide value and build your relationship with them…

Pro Tip: Running A Targeted Social Media Post / Ad To Your Inactive Clients Will Re-enforce everything your doing above (NOTE: If you don’t know how to do this, get in contact with me).

Step 3: , Send inactive patients SMS messages & Emails.  When you incorporate this, you’re now communicating in nearly every manner possible (phone, sms, email, social media!)

Pro Tip: Remember to use your technology for what it’s meant for. You should have an automated system that allows for reactivations to occur without you lifting a finger.

So far we’ve covered how to keep your active patients active, how to make them feel comfortable to drop out, and come back, and how to reactivate patients from every angle!

Ok time for the last – but not least!

New Client Attraction With Strangers

There are 3 types of strangers you want to communicate with.

1. Strangers Who Are Ready. 

2. Strangers Who Are Ready But Not Taking Action.

3. Strangers Who Don’t Know You Can Help Them

So let’s look at how to attract strangers who are ready. 

Step 1: Be At The Top Of Google 

Google is where the “hot buyers” are. This is where the 2% of people who are actively searching for a solution to a problem you can solve are at…

So you want to be here!

Here’s what to do.  

Step 1: Be found in Search (seo) & Paid Traffic (google ads)

If your SEO competition is fierce, then you’ll need to start with google ads to get immediate results.  Later as your SEO picks up, you can then reduce your google ads budget.

Pro Tip: Not all google searches will contact your office. Have “remarketing / re-targeting” set up so that the people who don’t contact you get a 2nd chance to reach you. 

Step 2: Attract people from your community who don’t know you AND aren’t yet taking action. 

Many people have a problem, but for whatever reason aren’t taking action. This is a very large % of your community…so it’s definitely worthwhile going after.

Pro-tip: Put up an ad in social media that speaks directly to this person who HAS a problem BUT isn’t taking ACTION…make an irresistable offer they simply can’t say no to, but also have some procedures in place so that you’re not a complete stranger before they come into your practice.  This makes conversions easier.

Finally, the biggest pool of patients to attract…

Attracting strangers who don’t know they have a problem you can help. 

This is by far the biggest number of people whom you can attract into your office. 

 Have you ever met someone and they said “oh, I didn’t know you could help with that”?  Amazing isn’t it.

Step 3: The key here is to have information that gets their attention. Think newspaper-style articles that inform, but also create curiosity to explore more into this possible solution. 

Pro Tip: Mix up your information in a way that builds trust and confidence and you’ll be on a winner!

Ok. Now you’ve got the fundamentals on The Perfect Practice Volume.

To help you reach new levels, set up a strategy session with Dr. Adam Arnold.

When you have the 3 steps above in place, you will never have to worry about your practice volume again!

Let me know what you’re biggest take away was from this article!

best digital marketing agency sydney

Business Growth Book Of The Week

Web Profit Maximizer’s Book Of The Week Recommendation!

This week we recommend you check out Principles: Life & Work by Ray Dalio

The Kindle or Paper Version is here

The audible version is

Principles by Ray Dalio
Principles By Ray Dalio

This book is a must read.  The rules Ray teaches in his book can help your company achieve more and have an amazing culture.

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

 

<a target=”_blank” href=”https://www.amazon.com/gp/product/1501124021/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1501124021&linkCode=as2&tag=aarnold71-20&linkId=87e923c9177aceb6b710af93255be546″>Principles: Life and Work</a><img src=”//ir-na.amazon-adsystem.com/e/ir?t=aarnold71-20&l=am2&o=1&a=1501124021″ width=”1″ height=”1″ border=”0″ alt=”” style=”border:none !important; margin:0px !important;” />

Adam Arnold Web Profit Maximizer Facebook Advertising Expert

Dr. Adam Arnold Interviewed About Social Media Marketing

I had the fortunate pleasure of being asked to be interviewed recently from Charles Manual who specialises in SEO for Chiropractors.

In this interview, I discuss one of my favourite topics Facebook Advertising for chiropractors.

Please have a listen in as I share some hot tips on what it takes to run ads to get results.

We Cover

  • SEO Topics
  • Facebook Advertising
  • Social Media Management

And I also share a bit of my back story too.

Social Media Interview-Click Here To Listen

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facebook marketing specialist dr adam arnold web profit maximizer

Amazing social media results

social media results
Excited business owner getting social media results

Social Media Tips
Entrepreneurs, are you frustrated with the promise that social network’s will solve all your client attraction worries…only to be let down and find out things don’t quite pan out as promised. 


Well, here are steps to get better results with your social media efforts.

1. You focus on developing a blog that is spectacular and use that as the base of your content sharing approach (your advertising will become simpler). 

2. Keep to a consistent blog writing schedule, (at least once a week and I’ll share a real easy way to write posts in just minute), then share the posts and included images embedded and share on Facebook, Instagram, Pinterest, and your favourite social channels. This will drive traffic to your website.

2A) Bonus tip. Turn your articles into video and put on YouTube. 

3. Find and use quotes from influencers. This will get their attention and can form a connection with them and lead to referrals, pod cast interviews and more. 

4. Blogging on a regular basis will also make you more of an influencer, and will lift your search results in google. 

Interesting social media fact: A research study by web advertising software giant Conductor says Organic research is accountable for 64% of your web traffic. 

Think about it, if you go to a networking event, and someone meets you, guess what they do when they go home after the event? 

Yep you guessed it, they Google you.


And if you come up in the search engines with great articles that are search engine friendly AND

interesting to read…you will build more credibility with your new networking connection AND…

have a better chance of doing business with them in the future. 


So as you can see networking and blog posting for search engine optimisation is crucial in compounding your networking efforts.

 
Advanced Social Media Tip:

Podcast with influencers – curating content or sharing your own content is not enough. 

You can multiply your results and get “credibility transference” when you join with influencers. 

By being interviewed or interviewing them, your association to them already makes you more credible in the eyes of anyone who knows about this influencer.  

In addition, you have an opportunity to be in front of their audience.

You are opening a floodgate of sharing possibilities by doing 20 to 40 minute podcast interviews with individuals in your niche. 

A simple way to get started is to use Talk Radio.  

They have a free option which allows you to record interviews at a radio show format. 

Utilize this ridiculously simple alternative for your podcasting if you wish to get started quickly. 

The people that you interview will probably have a large audience on their blog and via their e-mail marketing list you will be in front of. 

In addition, this can generate incredibly important backlinks which will provide greater power to your SEO. 

Build an email list with Facebook ads. Do not be afraid to spend a bit of money on Facebook advertisements for promotion.

We all know organic reach from social networks has been steadily diminishing during the last several years as more people join the platform and newsfeeds become “clogged” up. 

Sponsored Facebook advertisements increases your reach and allows you to drive individuals to an offer (lead magnet-something of value you give in exchange for someone’s email) like an ebook or free 7-day video coaching series to build your email database. 

While fans = community and social evidence, your final goal is to turn fans into leads –> prospects –> customers. 

Paid advertising is one step in the journey fans take to become a client eventually.


Here are Steps to creating a Facebook advertisement and increasing your email database mailing list – 

1. Create an irresistible offer (lead magnet) like an e-book. 

2. Create an opt-in landing web page utilizing a tool like Click Funnels 

3. Create a Facebook Ad targeted at your core “audience” and send them to your landing page.  

4. Budget $10 per day as a test. 

5. Track the results using Facebook Ads Manager and tweak as needed. 

Bonus Tip #1In addition make certain to use Google Analytics to target conversion tracking on your “thank you for signing up” page. 

Bonus Tip #2 Intall the Facebook Pixel on your landing page so you can set up re-targeting ads.

Now you have just started to build your email database, you can now email your new subscribers with useful content and other offers. 

Where can you come up with ideas for your blog posts, social media articles and lead magnets?

Search news sites like https://www.goodnewsnetwork.org/

Search the topics in google, facebook and you tube. NEVER copy someone, but you can take 4-5 articles and come up with some easy topics.

In fact, if you want the simplest solution I personally use…

I have a subscription to Articoolo and create articles for less than $1.

It’s super simple. I come up with a topic, question or problem and type in 2-5 words.

Articoolo creates a 450-500 word article.

I then spend about 15 minutes editing the article. My team then finds an image and creates the blog post optimising the article for SEO.

Once I approve the post, it is then published and placed into our favourite social media channels for our followers to see.

sales funnels

4 Simple Tips to Boost Your Brand’s Social Media Conversions

Many chiropractors leverage social media for their overall digital marketing strategies. In the last few years, social media has made it much easier for practices to communicate with potential consumers. The downside is that competition is fiercer than ever, and it can be very difficult to stand out from the crowd.

For chiropractors to succeed on social media, their marketing ventures must be conversion-oriented. So, what are some ways to boost your conversion rate? These four tactics will assist you in achieving your objective.

Develop An Inbound Marketing Funnel 

Sales funnels come in various forms and sizes, and they’re all meant to convert potential leads into patients. This principle may be used in social media conversion, and you must plan out what kind of content you’ll provide for each stage of the buyer’s journey. 

People that come upon your content are unlikely to set an appointment right away. They could, however, be interested in reading your blog or watching your videos. They may also be interested in patient testimonials.

An inbound marketing funnel will assist your team in determining what type of content to create and post on your social media platforms. To boost conversions, you need to determine what content will bring value at different patient journey stages. 

Post Consistently 

In an ocean of social media noise, it’s challenging for brands to stand out. Although frequently posting on social media might be difficult, doing so will boost the probability of your brand remaining top-of-mind for your audience.

When it comes to posting new content, timing is also crucial. What time does your target audience use social media? Schedule your posts when most of your audience is online so that they will show at the top of their feeds once they log on.

Keeping up with social media updates may be difficult, especially if your staff is busy with other important responsibilities. It would be best if you stick to a timetable that is convenient for you.

And if content planning is too difficult for you to handle, consider working with a Facebook advertising agency in Sydney to help you every step of the way. 

Keep Your Focus on Interaction

Pay close attention to what your target market needs. If you don’t, your audience will find it harder to connect with you, and they will be less inclined to engage with your brand. For example, in the age of working from home, back pain has become increasingly more common.

Posting content that addresses these needs is the most straightforward approach to increase social media engagement. You can obtain feedback from your audience by polling them or offering interactive information relevant to their interests.

Analytically identifying your best performing content will help you improve engagement. To engage your audience, you need to know what they want to see. This will help your team post consistently engaging content and urge your followers to come back for more.

Hire A Digital Marketing Agency

Due to many other commitments, managing social media on your own can be very challenging. If that’s the case, outsourcing all or part of your social media management is an excellent way to ensure you’re always there for your followers. A digital marketing agency also has the right expertise and knowledge to maximise social media management strategies. 

If you opt to outsource, you will be able to concentrate your efforts on the most critical aspects of your practice. As a result, your audience will hear from you more frequently, develop confidence in you, and become loyal patients. 

Conclusion 

Sales conversions are much more important than simple online engagement. Any practice that wants to draw consumers from their social channels has to have a social media conversion plan.

Web Profit Maximiser is a leading digital agency specializing in social media marketing for chiropractors in Sydney. Our digital advertising experts can help you maximise the ROI on your social media and Google advertising investment. Contact us, and get expert help today!

Facebook advertising

4 Simple Tips to Boost Your Brand’s Social Media Conversions

Back pain and other common body aches are prevalent issues among people today. In truth, there’s probably no shortage of patients out there. The challenge is how to make them aware of your ability and services as a chiropractor. Whether you’re one person or a team of professionals, it can be tough to connect with interested customers. And that’s where Facebook ads come in.

Facebook is a great way to grow your business. You probably already know that Facebook has become a significant way to promote a business and connect with many users. Made-for-Facebook ads are an effective way for businesses to grow their user base!

Here is a brief guide to Facebooks ads for chiropractic marketing:

Where Do I Start?

Facebook marketing is a fun way to promote your chiropractic practice. It’s one of the best ways you can get in front of people to reach out to them. But, you have to be sure you have an audience to talk to. It’s recommended to spend some time trying to get your name out there first.

Start by creating a Facebook fan page. This is an excellent way to get your message out there. It enables you to connect right to your target audience. You can get people talking about you and your practice. You can also get them to share your chiropractic posts with their friends. This is a great way to let people know about your practice.

What Type of Ads Can I Use?

It’s important to know that there are two different types of Facebook ads you can use. One type of ad is called a link ad. It means creating an ad with a link to your website. This is an excellent way to show people your website. It’s a great way to increase your traffic, gain new patients, or just sell higher quality products.

The second type of ad is called an image ad. This is when you create an ad with a picture attached. This type of ad is great for when you’re trying to gain new likes for your page, when you’re trying to increase your traffic, or when you’re trying to sell higher quality products.

What Are the Costs to Use These Ads?

You can set up as many Facebook ads as you want. They can be as simple as text-based messages or as complex as full-blown multimedia messages. You can even set up a different Facebook ad for each and every service you offer.

The great thing is this: Facebook ads are very affordable. It doesn’t matter what you’re trying to promote. It’s a great way to get the most bang for your buck. It’s a very affordable way to get the word out about your practice.

How Do I Create Effective Ads?

Creating effective ads is all about knowing what to say. Like any type of marketing, you have to think about your industry. You have to think about what people are interested in. Focus on a message that will get people to respond to you.

Be creative. Develop an ad that will catch the eyes of your audience. Come up with an ad design that’s practical but still appealing. It should be something they want to read or learn more about. Back pain and aches are a pretty universal issue, so try creating a message that tells your audiences you can get to the root cause of their pain and discomfort. Be informative, quick, and witty. 

Conclusion

There’s a lot of competition for your customer’s attention, so use Facebook to get ahead of the competition. Boost your advertising efforts so that you can attract new customers and loyal patients. It’s a great social media tool that you can use to promote your chiropractic services. You can use it to increase your clientele and brand recognition.

If you want to learn more about chiropractic marketing, we can help you. Web Profit Maximiser is a digital marketing and management agency in Sydney. Our goal is to provide our clients with creative and reliable solutions to grow their businesses. We’re Facebook and Google advertising specialists, so if you’re interested in learning more, contact us today! 

expensive google adwords mistakes

Avoid Making These Very Expensive Google Ad Mistakes!

Understandably, people that are unfamiliar with Google Ads will wonder whether or not it’s effective at all. It’s a sentiment shared with people who actually tried to run a campaign or two on Google Ads to no avail. This makes sense: there are regular changes to the system.

What Is Google Ads?

Google Ads, which used to be known as Google AdWords, is an advertising service created by the search engine giant. Back in mid-2018, Google announced the change in order to better reflect all of the campaign types involved such as Display, Search, and Video.

It can seem rather tempting to just throw in the towel and forego pay-per-click yields from using Google Ads. This is especially true for people who failed in their attempts to use it before. Generating leads is done quite well by Google Ads, and the ROI (return on investment) is actually very profitable for any business that makes use of it.

Here are very expensive Google AdWords mistakes that should be avoided:

Directing Clicks to the Homepage Instead of a Landing Page

In truth, the homepage has plenty of things going on. Targeted users might end up clicking away if they are confused by a busy homepage when there’s a more suitable page for them to be on. Clicks should always be directed to a landing page instead so that there’s a high shot at lead conversion.

Incorrect Google Analytics Installation

Google Analytics needs to be installed properly. When an error happens to that end, tracking clicks gained from campaigns run on Google Ads will be practically impossible. Figuring out exactly what keywords brought in traffic won’t happen either.

Basically, a campaign’s effectiveness (or lack thereof) won’t get analyzed properly.

Keyword Stuffing Ad Groups

Aside from being a Google Ads error, this is considered a “black hat” or bad practice for SEO in general. It’s also known as spamdexing or webspam. This is basically when a campaign has, as the name suggests, plenty of keywords. Specifically, one too many keywords. The idea behind this is to try and manipulate Google’s algorithm; there’s no future there. The search engine giant is actually well aware of this tactic and considers it abuse.

Not Taking on Retargeting

This particular aspect has a rather bad reputation. It’s generally seen as annoying or downright worrisome since it propagates the way ads “follow” users online. All it takes is being executed right away: when that happens, ad visibility will improve. As a result, there will be more clicks, which is always a good thing.

Paying Google “Dummy Tax”

This just means paying more money to run campaigns because their quality scores, when compared to industry averages, are quite low.

Staying away from committing these kinds of mistakes will help any company or organization save funds that would have been wasted otherwise.

Conclusion

Google Ads works, contrary to what people who haven’t tried it or who initially failed think. Expensive mistakes should be avoided when a campaign or two is run on there. These wrongdoings include keyword stuffing ads groups, incorrect Google Analytics installation and not taking on retargeting.

Working with a professional can prevent Google AdWords errors. Reach out to Web Profit Maximiser! We’re a full-service digital marketing agency based in Baulkham Hills-Sydney.

Google Adwords

Setting Up Google Ads for Chiropractors in 5 Easy Steps

In 2016, the Chiropractor’s Association of Australia estimated that more than 12 million Australians visit the chiropractor annually. A year after, the number ballooned to 21.3 million patient visits per year.

How can you attract new patients and grow your practice? Google Ads is a good chiropractic marketing strategy to employ.

Understanding Google Ads

Google Ads is a paid advertising platform. It allows businesses to show their advertisements on search results pages when a user looks for a particular keyword online.

Since there are many companies in the same line of your business, advertisers bid on ad placement on certain keywords. It means that if you bid on the keyword “chiropractors near me,” got the top bid, and a potential patient searches that keyword using Google, your clickable ad will be the first thing they will see on top of the results page.

If this is a chiropractic marketing strategy you want to pursue, here is a quick Google Ads guide for you.

Google Ads Prerequisites

Using Google Ads is easy. You only need two things: a website and a Google account.

A website is essential because this is where your clickable ads will lead your potential clients. That is why you have to make sure that your site is responsive, easy to navigate, secure, and mobile-friendly.

Google Ads is a feature that you can only access if you have an existing Google account. While you can opt to use your personal Google account, it’s better to have a separate one for your business.

Steps to Establish Your Google Ads

1. Sign in to Google Ads

Go to Google Ads and sign in using your Google account credentials.

If you’re using Google Chrome and have signed in on the browser using your personal account, Google Ads will automatically recognise it. In that case, you may want to change your account and log in using your business account credentials.

2. Create a New Campaign

After signing in, click the option for you to make a new campaign. The site will guide you along the setup process through easy-to-understand prompts and selections.

The process is easy. You supply the necessary information, including your website URL, and Google scans your website and determines its legitimacy. It will confirm your website before you can set up a new campaign.

In creating a new campaign, you choose what ad types you like. The default choice is Responsive Search Ads, where you can make fifteen headlines with four descriptions. You can write your ads or choose among Google’s suggestions. When you’re happy with what you see, proceed to complete your account.

3. Target Your Audience

Setting up the campaign parameters includes choosing the keywords that would trigger your ads’ appearance and selecting the region where your ads will show. These steps are essential for targeting your intended audience so that you can maximise the money you spend on your ads. 

4. Set the Parameters

The next step is more about how much you want to spend on a campaign. After targeting your audience, you would have to determine how long your ad will run and set an appropriate budget for it.

Google Ads doesn’t have a minimum spend. You can spend as low as a dollar and get the results you want if you know how to play your cards right.

5. Pay Up

Once you’re done setting your ad up, you will be prompted to the billing page. You have to enter your details and payment method of choice, and you’re all set.

Conclusion

There are several ways to attract new patients to your clinic. But one of the easiest chiropractic marketing strategies is through Google Ads. However, if setting up a Google Ads campaign has your head spinning. There’s no shame in seeking assistance from a professional digital marketing agency.

If you’re looking for a reputable digital marketing agency in Sydney to help your chiropractic practice grow, then turn to Web Profit Maximiser. We offer expert digital marketing and management services to meet and exceed your digital marketing needs. Contact us for a free advertising audit today!

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