Adam Arnold

Dr Adam Arnold has over 17 years experience in digital marketing and has been mentored by, and is a mentor to, some of the greatest marketing brains of today.

chiropractic referrals from your phone?

how to generate phone referrals
Phone Referrals

Your phone is the first point of contact for new customers

This really happened to me…

I had just purchased a new product that wasn’t working…

I read the instructions…BUT…I was still having problems getting it to work…

Finally I gave up and called support…

The technical support person on the phone also tried to do the same steps I had tried…

He couldn’t fix my problem…He got frustrated and what happened next will shock you…

Then he said this to me…F#CK OFF

I said “what did you say?”…

He repeated it…”F#CK OFF”

I was stunned…and couldn’t believe what I just heard…

Then click…he had hung up…

I called back and within a few minutes I was speaking to the CEO of the company…

Long story short, it was a horrible experience that should have never happened…

Lucky that company recorded calls and as a result, I got a few extra bonuses for my experience. I wasn’t looking for anything extra, I just wanted my product to work.

Have you ever had a bad phone experience? it can really ruin your business.

Today, I want to share with you some tips I used in my chiropractic practice that actually stimulated referrals

Key #1: Train your staff regularly

Key #2: Provide them with scripts to follow for various situations and answers to common questions. What to do with an irate customer. How to handle a customer who is being difficult. How to handle clients who miss appointments.

Key #3: Train regularly on the scripts, at least twice a year

Key #4: Record calls and listen to them during trainings point out all the great things your staff are doing and work on any areas that could be improved

Key #5: Train on voice intonation…have your staff practice smiling when answering the phone…facial gestures you would normally have in a face to face conversation will improve your intonation and the caller on the other end will feel your energy and emotion

Key #6: Have a “listening” training. Being “present” on the phone is so important and its important for your staff to recognise what is happening on the other end. Perhaps someone is speaking fast because they are in a hurry. So your staff need to be present to recognise this and stop and ask the person if it would be better to call them at another time. Come up with different common scenarios that your staff need to be aware of and what they should listen too in the voice and in the background noise.


  • Smile when answering the phone and during conversation use facial gestures
  • Use the callers name (but don’t over do it)
  • Schedule regular phone training
  • Role play different scenarios
  • Record calls for training purposes
  • Compliment your staff
  • Ask is this appointment for you or your entire family?
  • Ask who referred you to our business? Give a sincere compliment and positive statement about the person who referred. (this is unbelievable in what it can do to spur referrals from the person who is on the phone)
  • Ask questions about their problems and give them support and hope. e.g. “Oh Jan, I am so sorry to hear about your (insert problem). I want you to know Dr. Smith has great success with (insert problem) so you have chosen the right doctor for help.” (use these statements carefully as your state and national law will allow)

Your next step is to schedule your phone training and break out and update your phone scripts as needed.

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3 Amazing FREE image resources for your Social Media Posting & Your Online Advertisements

If you are looking for fantastic images for your social media posting or online advertisements, blog posts or even landing pages, then this post is for you.  Today I am going to share my top FREE places (and one bonus paid place) that we go everyday to find great stock photos.

And to make things even easier, I’ve put this into a video! 

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Five Ways a Paid Facebook Ad Strategy Can Support Your Non-Profit

Non-profits face a unique challenge in the market compared with traditional for-profit enterprises – the need to stay relevant while not being able to truly reinvent themselves. A focused non-profit may rise to the forefront of the public mind during key times of the year, for instance, food pantries and Christmas, and then see a marked decrease in donations due to the time of year and competing organizations.

The solution to this problem is to artificially increase awareness during off-peak seasons through the use of advertisements. Facebook offers non-profits from around the world the ability to create highly focused advertisements that can help you increase awareness and donations among a target audience for a fraction of the cost of traditional advertising.

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Don’t Have Time For Marketing? Apply These Tips to Your Nonprofit’s Strategy

Are you feeling stretched thin with your marketing strategy? According to a 2016 study on Nonprofit Content Marketing Trends, the average nonprofit organization uses twelve content marketing tactics to reach the audience. There are so many channels you can use for communication – and when your audience is divided you have to reach them whether they are at the computer, at the mailbox, or browsing Google.

Use these tips to tighten up the marketing strategy you have in place for your nonprofit.

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5 Mistakes Businesses Often Make While Using Facebook Advertising (And How to Avoid Them)

Over 1 billion people use Facebook daily, and 2 million businesses are already using Facebook advertising.

So if someone says “Facebook is one of the best advertising platforms for reaching a huge portion of your target audience” – don’t be surprised.

However, businesses stepping into Facebook advertising for the first time often come across a common challenge: inability to drive sales from the platform that still looks new to them.

Are you one of those who hasn’t had any return from your Facebook ads?

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Discover Lead Generation Ads: Taking Marketing Agencies Worldwide By Storm

When you start to dive deeper into the world of Facebook advertising, you see how detailed each section is. This also includes the types of ads Facebook lets you to choose from – each linked with fulfilling a specific objective. The most effective of all these styles are lead generation ads.

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