Not many chiropractors know this, but the ultimate marketing tool already exists that should be used to market your chiropractic services: social media. When used properly, even the smallest chiropractic clinics can gain tons of attention, attracting people to come and try out their services. Of course, while social media has been the go-to marketing platform for many businesses for quite a while now, this doesn’t mean that if you start using it, it will work right away. You need to know how to use it properly to get the right results without wasting time and effort.…
In your efforts to market your chiropractic clinic, you need to remember to pump out new content for your website. Content creation is an essential part of marketing any business, including chiropractic clinics such as yours. This is because people head online mostly to look for information to learn about something, and by providing content to your audience, they will have more reasons to come to your website to learn more about what you have to say.…
Targeting will narrow down your audience so that you can pin point you advertisement in front of their eyes. Targeting properly means you will be spending less on advertising, but also making more money from your advertisements.
If you’re the owner of a Chiropractic practice, chances are that making people feel better is your passion. You just love the joy that comes from helping your patients discover a new, pain-free (or at least pain-reduced!) lease on life.
But as any good healthcare professional knows, to make people feel better, you need to get them through the door in the first place.
Discovering effective marketing strategies is vital to grow your client base and build a loyal following of patients who sing your praises.
Here’s how to make sure that your practice has a constant flow of new patients walking through its doors:
1. Provide outstanding service
Superb care and service will only lead to more business – and with any luck, this is something you are already doing.
In addition to being empathetic, punctual, and always ready to listen, the best chiropractors keep their existing patients connected by creating programs that revolve around ongoing preventative care.
If you’re delivering this impressive level of service, your loyal following will likely be providing you with valuable word-of-mouth referrals and driving more patients through your open doors.
2. Understand the ins and outs of online marketing
Social Media, EDM’s, Digital Content. There’s a lot of hefty words being thrown around with online marketing, but, in short, they’re the tools to let people know who you are, and what you can do.
The more accessible your practice is, the more people will view you as a trusted business as opposed to some back-alley operation.
Using email marketing and a social media presence can be a great way to keep in touch with existing patients and to recruit new ones.
Keep in mind that the content of these emails or posts doesn’t need to be a sales pitch. It can just as easily be an educational email that gives informative content and positions you as an expert in the eyes of your existing or future patients.
Don’t be afraid to give away too much content – the more you give the more you’ll receive.
3. Get positive reviews on Google Maps
Google is a treasure trove for any professional practice.
If your chiropractic centre isn’t already on Google Maps, you are missing out on a prime opportunity to get free visibility.
If you haven’t, create yourself an account with Google My Business and verify your practice. Users will now be able to leave reviews about your service. According to a recent survey, 92% of consumers read reviews when looking for a local business.
It’s worth noting that having a good number of reviews on Google increases the chances that the search engine will recognise your business and include it at the top of the listings on Google Maps when someone searches for “chiropractor”.
To manage your reputation and ensure you’re attracting patients rather than pushing them away, we would suggest these tips:
• Asking your customers to write reviews
• Offer discounts or incentives
• Respond to negative reviews to show users that you care about your patients and
4. Improve your website’s on-page SEO (Search Engine OptimiSation)
How many times do we find ourselves entering “best fish and chip shop” or “hairdresser near me” into Google, hoping to be connected with the latest and greatest in our neighbourhood?
Most of the time we click through to the first options that Google offers up. So, what happens if your practice isn’t being displayed on the first few pages of a Google search?
How does SEO work?
To understand the importance of a good performance of SEO and how you can attract more new patients, you first need to know how search engines operate.
Search engines like Google use a method where bots scan the web looking for new content or updating content on old pages. They identify the data, capture that content, and then register the links found in their database.
The page is then indexed in the search engine and can be located by any user. Using keywords (like we mentioned “best fish and chip shop”) the search engine presents a page using suggested results.
How can I improve my on-page SEO?
“So how do I apply this to my practice?” you ask. Good question. By having great on-page SEO.
Without going into crazy detail, this can be done by making sure your content, titles and images are all relevant and interacting seamlessly.
At the very least, your page titles should be applicable, attractive and eye-catching, your overview should provide a clear and interesting explanation of the service you offer, and your website URL should ideally have a keyword in it (i.e., chiropractor!).
Meta descriptions and headers also boost SEO and there’s no substitute for good content. Trustworthy, up to date, high-quality content will do wonders for improving your ranking.
5. Attract ‘new old’ patients
There are many reasons why a client may become inactive. Perhaps they had a poor experience, or their circumstances changed. Either way, these patients may be open to the possibility of returning to your practice.
Studies show that it’s three times more likely you can reactivate an old client than sign up for a new one. And research has shown that a whopping 50-60% of inactive patients can be reactivated through simple strategies such as a letter, an email, or a phone call, focusing on them and their wellbeing.
Ask them questions about how they are, if they have any feedback, and most importantly, why they stopped coming. You could even offer a complimentary appointment to remind them why they enjoyed coming to you in the first place – after all, it’s getting them through the door!
Let’s face it, in 2021 having your business found in Google is critical to attracting new patients into your practice.
And that is why we wrote this article to show you how you can be at the top of Google when someone is looking for a chiropractor in your town.
One of the most common search terms for a chiropractor is “chiropractor near me” as you can see in the image below.
WARNING⚠️⚠️ If you search for your own practice over and over again, Google will recognize your search as “intent” to search for your own practice. So you may be seeing your website ranking higher than it actually is.
The simple way to test this is to use incognito mode in your web browser.…
The future of customer engagement and digital marketing is racing ahead at warp speed in our newly-commenced third decade of the 21st century. And for speakers, coaches, and other people and education-focused businesses and enterprises, that means very exciting times lay ahead.
At the recent Gartner technologies summit, it emerged that Artificial Intelligence will start to absolutely dominate digital investments in our new year of 2020.
By year-end, almost half of all organisations will be deploying chatbots or virtual assistants that are evolving beyond simple queries to highly advanced predictive and real-time AI conversations and engagements. And when it comes to engaging customers and building brands, that’s very good news indeed.…
As we race into what is certain to be another excitingly innovative decade, the phrase “There’s an app for that!” will continue to be heard left, right and centre. So, as you look to stand out from the crowd in the hugely competitive dentistry industry, you need to ensure your brand is up-to-the-minute on point with the crucial app trends that will dominate in 2020.
They may all be concerned with their dental health, but there’s another thing all of your clients have in common – their smartphone. These same people use their phones to shop, bank and entertain, so why should it be any different when it comes to connecting with you, their trusted dentist?…
and… apologies in advance for the bad jokes 😉
Only chiropractors themselves know just how competitive the industry is. You might even say that chiropractic marketing isn’t all it’s *cracked* up to be (wink). Seriously, though, to survive and thrive in this rewarding field of health and wellness, you really do need to *re-align* your goals now and then (double wink).…
Remember when LinkedIn was all about posting CVs and job postings? Now with over 600 million members spanning 200 countries, the now 16-year-old online service is better described today as the Facebook of B2B content. And in 2019, LinkedIn took yet another bold step forward as a kingmaker of content marketing that no serious professional could contemplate giving up.…