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How to Create a Social Media Marketing Calendar

At Web Profit Maximiser, we’re all about helping you build the foundation for your marketing strategy. 

Let’s face it, when you are running a business, it can be difficult to find time to “fit” social media into your busy day.

So in this post, we want to show you how to create a social media calendar, which is how you can save time while being more strategic and effective. 

To start things off, get your goals in order. What would you like your social media to accomplish for your customers and business? Also, consider things like your page’s language and visual tone to make sure your content has some focus. Determine how frequently you would like to post.

It’s also important to align your social media platforms with your other marketing efforts such as your events, blogs on your website, and email newsletters. Link them on your page and include a call to action to sign up for your content.

Once you’ve got your goals in place, it’s time to get down to the details. Start by creating “content pillars”. This means assigning a theme to each post per day of the week. 

For example, you could focus on educational posts on Mondays, inspirational posts on Tuesdays, posts about company culture on Wednesdays, and so on.

When you do the above, it causes your brain to really focus.  This focus makes it easier and faster to come up with content. 

Now just look at the month’s calendar and plot out how many of each post you’ll need. For instance, there are five Mondays in September, meaning you’ll need to create five different educational posts for that month.

Next, block off a specific time for you to work on your social media marketing calendar. You can do this on a daily, weekly, or monthly basis. You can also try creating posts in batches of two weeks’ worth of content at a time, starting with all educational posts, gathering reviews of your product, etc.

If you’re delegating this to a team, use a productivity tool to make sure everyone is in sync and you can track everyone’s work.

After you’ve got all your content ready, schedule your posts so you don’t have to keep uploading a post on Facebook every day! Here’s a step by step guide to scheduling a post:

On your page, begin to write your post.

Next, click on the settings button in the lower-left corner.

This will give you the option to schedule a post, save it as a draft, or backdate it. Select Schedule.

A small window will pop up, where you can select the date and time you would like your post to be uploaded.

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And that’s it!

You now have a guide for what you post on your social media pages! This not only makes it much easier to think of what to share daily but also builds consistency on your page so your audience knows what to expect. Want ideas on what to post about? We’ve got you covered! Check out our guide to finding fresh content for your social media calendar!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

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Recommended articles for you:

Get back on track to meeting your midyear goals
How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
Stuck on Ideas For Your Social Media?

We are a Marketing Consultant in Sydney.

*first photo via pexels.com

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Tools To Improve Business Marketing Productivity

As a digital marketing agency, we’re all about making the most of our time to produce the best results for our clients. Check out these handy tools that will make it easier for you to reach your goals easily and efficiently.

Google Drive

Google Drive is one of the most popular platforms out there today. It lets you store, create, and share files, and is integrated into the rest of Google’s assets. That means you can save files directly from your email and even collaborate on documents so your team can work together remotely, in real-time.

Slack

Slack is another collaboration platform that’s known for its use of channels that work as open messaging boards. It has also integrated other apps like Google Drive and Dropbox to make file sharing more seamless. Connect with your coworkers and track how much time you spend on a task.

ClickFunnels

ClickFunnels is a platform that makes setting up your sales funnels simple. It allows you to generate leads and sales, and even market webinars to help grow your business. It also allows you to customize your funnel, from the structure to the interface design. You can give it a try by signing up for our FREE 14-day trial! Find out how here.

ClickUp

ClickUp is an integrated productivity app that lets you set up, monitor, and assign tasks to your team. Communicating with your team is also easy on the platform. This way, you can figure out how to manage the amount of time you spend on a project.

ActiveCampaign

Active Campaign offers a range of services, from email marketing to marketing automation to customer relationship management. It also lets you adjust your strategy according to the engagement level of your subscribers, and even integrates features such as building a custom audience for your Facebook ads! You can even You can give it a go through our FREE trial!

Zapier

Zapier lets you link the web apps you use, making data sharing easier. You can automate saving files from your email straight to one of your storage apps, have RSS items posted on Facebook, and integrate your calendar to your team’s Slack channel. 

When you work with us, we make sure that we use the best resources to help you reach your goals. We’ll show you how you can maximise all these tools! For more tips on how to make sure you hit your targets, check out our guide to setting up a midyear assessment! 

Reach out to us today to find out how we can work with you and sign up for our email and Facebook updates!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

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Recommended articles for you:

How To Create A Social Media Marketing Calendar
How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising

We are a Social Media Marketing Consultant in Sydney.

*free stock photo via burst.shopify.com

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Get back on track to meeting your midyear goals

We usually kick off the new year bright-eyed and with a long list of goals. But it can be hard to sustain that momentum. If you’ve got a little derailed, don’t worry! Here are some tips to get you back on track.

Re-evaluate

Take some time to look back at what your goals were at the start of the year. If you work with a team, schedule a sit-down. Layout a clear agenda of what you would like to achieve during this time. 

If you set key performance indicators (KPIs) at the start of the year, go back to those and see how your progress aligns with them. If you already know which of your goals you haven’t met, get to the root of the problem.

Some questions you may want to think about are:
a. What have you accomplished so far?
b. What steps have you taken towards moving your projects forward?
c. What goals did you fail to meet?
d. How much farther do you have to go to meet those goals?
e. Were your goals and your timetable realistic?
f. Was it a lack of coordination that led to the delay?

Recalibrate

If you can already pinpoint what did and didn’t work, it may be time to adjust your strategy and set more realistic goals. If you happened to set a big target at the end of the year and were unable to hit the mark, scale it down to a level you can accomplish. 

You may have been carried away by the thought of conquering a huge goal at the start of the year, and lost momentum along the way. 

Break down big, long-term projects into smaller pieces that are easier to distribute and complete. It might not seem as rewarding, but you’ll be making more progress much faster. 

Use productivity tools to help you maintain efficiency and keep better track of your projects. Explore other channels video advertising and figure out how to maximize your social media platforms

Some questions to guide you at this point are:
a. What practices or methods you’ve been using have worked so far?
b. Which ones haven’t been working?
c. What areas of your work method need to be adjusted?
d. What are hindrances to your productivity?
e. How do you plan on overcoming these challenges?
f. Are you at the point where you need to outsource help?

Restart

Remember: there’s always room for a fresh start! Set a new deadline for goals you haven’t met yet or new ones you’d like to meet by the end of the year. Based on the review of your team’s performance, decide what to delegate to whom.

Some things to keep in mind as you move forward include:
a. Don’t dwell on previous mistakes. Reassessing your goals can be tough, as it forces you to confront your shortcomings over the last few months. It can be disheartening to look at where you’ve gone wrong. But with that comes learning and growth, so face it head-on and don’t let it get you down.

b.     You’re not always going to get it right off the bat. We should always strive for excellence, of course, but don’t beat yourself up over every little speedbump. Give allowance for adjustment and find your stride.

c.     Reach out if you need to. Don’t be afraid to ask for help! We at Web Profit Maximiser are always ready to sit down and have a chat about how we can help you hit your targets.

Sign up for our newsletter and follow us on Facebook for more updates!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

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Recommended articles for you:

How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising
A quick guide to building a custom audience for your Facebook video ads

We are a Marketing Agency in Sydney.

*free stock photo via burst.shopify.com

A QUICK GUIDE TO BUILDING A CUSTOM AUDIENCE FOR YOUR FACEBOOK VIDEO ADS

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise.

If you’re scrolling through your feed, it just automatically plays and you can be drawn in right away.

Like any content, it’s important that your ads reach the right audience. 

Creating a custom audience for your Facebook ads makes sure that you reach your target market right where they are.

It allows you to build a base of people who have already interacted with your content before and are already interested in your products or services.

This is the same process we used with one of our clients, Dr. Robert DeMartino. You can check out what he had to say about our services here.

In this article we’re going to do is take you through every step of building a custom audience for your video ads. That means your content gets delivered right to the virtual doorstep of your target market. Here we go!

Step one:

Go to your Business Manager and select Audiences. This is where you can create your custom audience.

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Step two:

Once you’ve clicked on Audiences, you’ll see the Create Audience tab. Under this section, choose Custom Audience. 

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Step three

We now have several options. We’re going to show you how to create a custom video audience so we can re-target this audience and use the 3-layered approach discussed in the case study with Dr. Rob, which you can view here.

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Step four:

We’re nearly there! This is where you have the option to select who to target based on their engagement with your content.

You can choose any audience size from people who have viewed at least three seconds of your video all the way up to people who have watched almost all of your video.

The more of a video people have watched, the more likely it is that they’re interested in what you can offer, so try to find the balance. For now, we’re selecting the option People who have watched 50% of your video.

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Step five:

Here, select your Facebook page. Your videos will appear. Now choose the video or videos you want to base your audience on.

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Step six:

Select how many days far back you would like to go. Name your audience and finally, click Create Audience at the bottom right of your screen.

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And that’s it—you’ve created a custom audience!

It’s going to take a while for this audience to populate, so while you’re waiting, take the time to learn more about Facebook video marketing here on our blog!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

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Recommended articles for you:

5 Reasons To Start Using Video In Your Business NOW!
Check out the ultimate video script framework
6 ways to create better videos that get attention

We are a Social media and Marketing in Sydney.

*free stock photo via https://burst.shopify.com/

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5 REASONS TO START USING VIDEO MARKETING IN YOUR BUSINESS NOW!

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise. If you’re scrolling through your feed, it just automatically plays and you can be drawn in right away.

You might be wondering, is video really necessary? Do I really have to spend my time and money on this trend?

But with the way things are going, video marketing is more than just a trend. Video is something you simply can’t do without and is why.

It’s a huge audience—seriously.

At least 500 million people watch videos on Facebook every day. That’s half a billion people!

A study by the popular video production company Animoto revealed that “64% of consumers make a purchase after watching branded videos”, and the majority of them engage with branded videos on Facebook.

Another study by video ad creation platform Promo showed that “71% of consumers find Facebook video ads relevant or highly relevant”.

You wouldn’t want to let go of that big of an audience and the potential market now, would you? It would be such a waste! If you want people to choose you, you have to be right where they are. Adapt to how they consume content and make yourself accessible.

Video is viewed in more ways than one.

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After the rise of the video came to a change in how we access it, and it came in one major way: stories. 

Stories are photos or videos that play for up to 15 seconds and disappear after 24 hours. They’re supplemented by a ton of interactive elements, including AR filters, GIFs, Q&A stickers, reaction stickers, quiz stickers, location tagging, a countdown feature, and a new chat sticker. 

Live also appears in story format. If you’d like future viewers to be able to view your stories, you can add them as a highlight in your profile.

So how have businesses been using this? 

Stories are now a part of many companies marketing strategy, using video to complement the rest of their content and engage with their target market better. 

Ads on stories are so well-integrated, it can take a moment before you even realize you’re looking at sponsored content. This seamlessness brings you more views, which can pave the way for more interaction with your business.

Videos can be quick and catchy.

As Dr. Adam Arnold says, “Video ads draw more attention and are more engaging.” People are drawn to marketing videos that capture their attention, and videos allow you to condense your message and repackage it into bite-sized pieces that are easy to remember (and they do it in less than the time it might take your audience to read through a lengthy caption.)

The team at Web Profit Maximiser compared the results of two ads, one video, and one static image. We’ll give you one guess as to which one performed better.

But catchiness is also why it’s important to get your message in as quickly as possible. According to Facebook, “47% of a video’s value is delivered in the first 3 seconds” which means brands have to be clear, concise, and creative when producing content.

With all the material out there, making your message stick and stand out in the sea of content should be your number one priority. 

Videos can go in-depth.

On the other hand, videos also give you the space to pack in ideas and core messages that you wouldn’t be able to flesh out in a static image.

Longer videos can allow you to expound on what you’re trying to say in a way that’s still engaging. Use graphics, clips from credible sources, and superimposed text to highlight your product or service. 

This comes especially handy if your topic is one that’s better explained visually. One example is for those working in the health industry.

If you need to use technical medical terms, supplement your content with images that can better illustrate your point.

You can also mention that your offer has an expiration date, which will increase the urgency to make a purchase.  I have also discussed how to create social media videos that get attention here.

If you’re in the creative industry, videos are a way to showcase the extent of your capabilities and can even give prospective customers a glimpse into your process.

Video is going to continue to evolve faster in the future.

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In fact, it’s already started. With the rise of virtual reality, and its subsets 360-video and augmented reality, the future of video is here. 360-degree videos allow you to experience a video in a 360° environment. You can scroll around and tilt your phone to see the rest of the “sphere”, but you cannot interact with it. 

Augmented reality, on the other hand, is a superimposition of content on the real world. You’ve probably heard of the game Pokemon Go or have seen the interactive filters on Instagram and Snapchat. 

These are all examples of AR that are quickly dominating the video landscape. Immersive videos can take audiences to a whole new level of engagement and increase the shareability of your content. 

We hope you picked up a thing or two about the video takeover! If you’re interested in learning more about using video for your business, explore the rest of our blog and send us a message!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

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Enter Your Best Email Below

Recommended articles for you:

Check out the ultimate video script framework
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising
A quick guide to building a custom audience for your Facebook video ads

We are an Internet Marketing Agency in Sydney.

*free stock photos from https://burst.shopify.com and https://www.pexels.com/

CHECK OUT THE ULTIMATE VIDEO MARKETING SCRIPT FRAMEWORK

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise.

If you’re scrolling through your feed, it just automatically plays and you can be drawn in right away.

According to a Facebook report, videos on the platform get 8 billion views every day, with about 100 million hours of video viewed daily! That’s a massive number and it’s one that businesses can no longer afford to ignore. After all, branded videos on Facebook have an average engagement rate of 6.3%, nearly twice as much as YouTube videos.

But this much video content makes it harder for one to stand out. That’s why we’re giving you five steps towards creating the best video to boost your business. And we also have some tips on making videos engaging here.

1. The hook

Facebook’s autoplay feature has made it easier to grab people’s attention, but you have only a few seconds to do it. 

So you’ve got to open your video with a strong hook to capture an audience. Using text overlays and superimposed graphics allow your audience to immediately have a sense of what they can get out of your video.

2. The pain point

“Are you tired of _____?” and “Have you ever thought _______?” are common opening lines for branded videos. While they may sound cliché, there’s a reason marketers use them. They immediately address the problem that viewers have. They say “I see you and I just might be able to help you.” Be straightforward about understanding their pain point and hinting at your capability to help.

3. An offer they can’t refuse

Here’s where it’s time for your products and services to shine. Now that their needs are at the forefront, you can swoop in and say “I have the solution to your problem.” Layout exactly how you can match what they’re looking for and possibly even deliver more. 

If you can, say how you’re different from your competitors. Is your product easier to use? Does it come at a fairer price point? Give them a reason to seriously consider becoming your customer.

4. Persuasion

If your audience has made it this far in, that’s a really good sign. It means you’re talking to the right people!

One way to convince them is to use social proof. This means leveraging on a review of your product by a credible source or using statistics to illustrate that you can be trusted.

So you can add testimonials in quotes or clips, or add numbers like “Be one of over 60,000 satisfied customers!” 

You can also mention that your offer has an expiration date, which will increase the urgency to make a purchase.

5. Call to action

This is it. The final push. Your call to action is the marketing version of someone looking straight into the camera and saying “Just do it.”

Be specific about the course of action you want your audience to take. Is there a number they should call? Do you want them to visit your website to make a purchase? Let them know where to click and let them know they need to do it now.

So there you have it folks, a step-by-step guide to putting together a script for your next video! Get those writing caps on!  You can also read how to make your videos more engaging by clicking here.

If you need more help, don’t hesitate to get in touch with us, or explore the rest of the Web Profit Maximiser blog! We’ve got great gems you don’t want to miss out on!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

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Enter Your Best Email Below

Recommended articles for you:

How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising
6 ways to Create Better Social Media Videos That Get Attention

Stuck on ideas for your social media?

Here are 5 ways to keep your social media alive with fresh new content

One of the greatest challenges in using social media for your business is figuring out what to post about.

If you’re struggling to find content to post, setting up “content pillars” can be a great help to make sure you always have something to refer back to. Here are a few ideas:

1. Encouraging quotes

It’s important to maintain a positive attitude when it comes to running a business, and this should shine through your content.

Find interesting quotes by significant people throughout history, and try to connect them to your company’s core values or current campaign.

For example, if you’re a healthcare practitioner, posting quotes about kindness and compassion are related to your attitude as professionals and how you treat your patients. This will help build trust in your company.

2. Holidays

Holidays are not only important to show you’re celebrating with your audiences, but they’re also very easy to create content about. And regular holidays aren’t the only ones you can refer to! 

There are many other unofficial holidays such as “World Kindness Day” on November 13 or “Trivia Day” on January 4! This is a fun way to connect with your followers and will consistently give you something to post about.

3. Getting to know you

Being seen as a great company isn’t just useful for drawing in customers. It’s also something to aspire for as a potential employer.

Be open about how you’ve built a business that’s sustainable, the challenges you’ve endured, the lessons you’ve learned along the way, and how you take care of your customers and the people you work with.

4. Fun facts

There’s probably a lot your followers have yet to learn about your industry, from significant moments in history to interesting trivia.

You can be educational and entertaining at the same time! You might even learn a thing or two yourself, and that will always come in handy.

5. What’s new

Keep your content fresh by looking for fresh news. Part of showing you’re professionals is being on top of the latest developments of what’s going on in your field. Have any new important roles been filled? Was there a new discovery?

Keeping your followers up to date on trends and events that are related to your business is a great way to build credibility!

The great thing about these content pillars is you can keep using them again and again in different ways!  You can also experiment with different formats of content, not just photos and text!

Video is a huge deal right now, and it’s important to keep up with this surge. For tips on using it for your content calendars, check out our guides on making attention-catching videos and the ultimate video script.

They can serve as a foundation for how you build your social media marketing calendar every year. If you know what to look for and what interests your followers, you’ll never run out of ideas.

For our full guide on creating a social media calendar, click here. Want more handy tips on using social media for your business? Explore the rest of our blog and follow our newsletter and Facebook page for more!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

Recommended articles for you:

Tools To Improve Business Marketing Productivity
Get back on track to meeting your midyear goals
How We Tripled A Functional Medicine Practice Using Facebook [Case Study]

We are a Social Media Marketing Agency in Sydney

*free stock photo via burst.shopify.com
*for linking to How to Create a Social Media Marketing Calendar


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How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

Getting new customers from cold prospects in Facebook can be tricky. 

Marketing to attract the right type of customer requires being creative and strategic. 

What is a Facebook retargeting strategy?

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise.

Facebook retargeting means you can remarket yourself to an audience that’s already shown some level of interest in your business. This is used to show ads to people who have interacted with your content before and may already be interested in what you have to offer.

It’s a great strategy because you can customize your audience per campaign and nurture that audience to the point where they’re ready to be a customer.  In other words, turn cold prospects into customers.

How does it work?

Like any content, it’s important that your ads reach the right audience. 

At Web Profit Maximiser, we use a tripleheader approach. 

With this approach, we will use 3 layers of video retargeting.  You can see this in action with one of our other clients where we tripled their business.  Click here.

Creating a custom audience for your Facebook ads makes sure that you reach your target market right where they are.

In layer one, we build an audience using videos that add value to the lives of people who have problems that your company has solutions for. 

That means scripting and creating informational videos and hinting at how your company can be useful to the viewers.

This builds credibility for you and can be used to show your unique selling points.

In the second layer, we are now retargeting the first layer audience that has previously interacted with your initial video/s. 

At this stage, we are now focussing on videos that can start to build trust with your business. 

In this phase, you can vary the size of your custom audience based on their engagement rate. 

For example, if they have watched 3 seconds of your video or 75% of your video.  For a step by step breakdown of how to create a custom audience, click here.

Finally, in the third layer comes the final push. The call to action. This is where you openly invite your audience to give your products and services a try. 

Advanced Tip: You can use testimonials to build a bond with your future client.  Build trust and showcase your results with people who are similar to them. 

This results in the prospect turning into a lead that is already warmed up to your company. To see how to write an engaging call to action for your video script, check out this article.

Interested in using this strategy to boost your business? 

We’ve got you covered. 

Hey savvy business owner, want to get hot and fresh marketing strategies to give your business the edge and emails so valuable you will save them?

Enter Your Best Email Below

For more helpful tips on maximizing Facebook videos for your company, check out these articles!

6 ways to create better videos that get attention
5 Reasons To Start Using Video In Your Business NOW!

We are a Top digital marketing agency in Sydney.

*free stock photo via https://burst.shopify.com/

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6 ways to create better Social Media Videos that get attention

Video ads may seem like an intimidating area to invest your time and resources in. 

But because video is now such an important platform, it simply cannot be ignored. 

Not using video would be shortchanging your company and you’d miss out on a huge opportunity to reach more potential customers. 

Here are a few handy tips towards making your video ads more engaging and effective.

1. Know what you want to achieve

Before you get started, bring your ideas to the drawing board. Are you just trying to increase general brand awareness or do you want to focus on a particular product or service? Make sure you’ve got everything laid out neatly so you have something to refer to down the line.

2. Be prepared before shooting

No one says your video has to be professionally shot in order to be effective! With the myriad of video editing tools out there, creating content for your ad can be simple. 

However, if you do decide to go with a production team, make sure you brief them well on your goals, targets, and parameters. Is there a quote from your executives that you want to include? Would you like the treatment to be light and fun or more serious? Decide early on if you’re prepared to handle the production on your own or if you need to outsource help.

3. Make the first few seconds catchy

Attention span online tends to be short. To capture your target market’s interest, bring out all the creativity you’ve got!

You can use an engaging video script and a well-lit set to make your talking heads more watchable. If you’re using a voiceover talent, choose someone with a light, clear, and credible manner of speaking to match eye-grabbing visuals.

4. Condense your key message

Again, it’s hard to keep an audience captivated because so much other content is available online. Try to pack in at least your core message in the first few seconds so that one main idea sticks with your viewer, and then proceed to elaborate on supporting concepts or messages further on in the video. 

5. Pay attention to the sound and use captions

Nowadays, it’s not uncommon to leave videos on mute, even if there’s a talking head or a voiceover. This is why many videos come with captions and superimposed key messages. It’s also a way to be more inclusive of people unable to hear the audio in your video! But even if your video will function well without sound, make sure to still include pleasant background music to accompany your visuals and well-mixed audio for your voiceovers in case your audience decides to listen to your content.

6. Include a call to action

We don’t just mean a call to action button on the ad! End your video with a specific message that will help turn your viewer into a consumer. Direct them to your social media channels, tell them to check out your website, ask them to explore your services, and let them know you’re always open to having a conversation with them at their convenience.

Make sure they feel your 360-degree presence so that they can reach you through the channel of their choice.

We hope this helps you as you learn to maximize Facebook ads! To find out more about creating better videos, check out our guide to creating a video framework here!

If you’d like to find out more about using social media to expand your business, check out the rest of our blogs or send us a message—we’d love to have a chat.

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

Recommended articles for you:

How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising
A quick guide to building a custom audience for your Facebook video ads

We are a Facebook Advertising Consultant in Sydney.

*free stock photos via pexels.com and burst.shopify.com https://adespresso.com/blog/facebook-video-ads-guide/ https://smallbusinessbc.ca/article/how-to-create-an-effective-video-ad-for-your-small-business/

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The 4 Step System For Great Business Testimonials (examples included)

Dear Friend,

You are here today because you have decided to give a business you love a testimonial or you are a business and you are looking for a simple system for great business testimonials that you can share with your customers.

1st of all good on you and before I explain how to give a great testimonial,  let me explain why I say good on you.

You see testimonials are what allow someone considering using the business you are giving the testimonial for the opportunity to have real proof it works.  Literally, testimonials give evidence to someone considering using the business.

And le’ts face it, businesses are here to help more people.  So you giving an amazing testimonial means you are literally helping many people whom you have never met and probably never will.

But you can feel great knowing you are doing your part to help others. 

I created this guide because business owners were asking me if there was a simple process to help their customers give testimonials. 

So I created a very simple 4 step process to help make giving your favourite business a testimonial easy peasy.  

A very simple 4 step process to help make giving your favourite business a testimonial easy peasy.  

In fact, I have a simple formula to make it easier what you should do for each step. 

Just remember  IPHO

If you get stuck, which you won’t, just remember IPHO.

So let’s go through the 4 parts of an amazing testimonial.

The Ultimate Company Testimonial Formula


4 Steps to Great Business Testimonials

Step 1: Introduce yourself

Just state your first name, maybe what you do.  This should be pretty easy for you.

Step 2: Problem / situation

What problem or situation were you in before you started working with XYZ business.

Step 3: Hesitation / Overcame Hesitation

Was there anything that you were considering before you started working with XYZ company?  Maybe you were skeptical. 

Step 4: Outcome (specific)

This is where you will tell what happened as a result of working with XYZ company.

This is where you need to be specific.  Use numbers if possible.

Pretty simple right?  Let’s give a few examples to help you even further.

BUSINESS TESTIMONIAL #1-Landscape testimonial

Hi, my name is Phil and I am an electrician. (Introduction)

Before I met Joe’s landscaping company, I found it difficult to find the time to get my yard mowed.  As a result, my lawn looked horrible and I always felt a bit guilty when I would arrive home from work because my neighbor’s lawns always looked fantastic. (Problem / situation)

I heard about Joe’s landscaping, but I wasn’t really if they would be reliable and do a good job.  I thought about it and realise if they didn’t do a great job or were unreliable I could easily find someone else.  So I went for it. (Hesitation / overcome)

Wow was I surprised, Joe and his team were professional, they came on time, didn’t charge an arm and a leg and they even fixed a few other issues around the house while they were there.  Now I come home and I am proud of how my yard looks, my neighbors compliment me on my lawn and the kids are now playing in the lawn too.

I highly recommend Joe’s landscaping company.

Sample Testimonial Review – Landscaping Testimonial

So lets review, you can see Phil followed the formula perfectly.  Introduced himself and his problem, he explained his concerns about hiring Joe’s and how he overcame his concern, and then the results.  And then Phil rounded it up with the results he received and a recommendation.  

Great testimonial.

Business Testimonial Example #2-Chiropractic Testimonial

Hi, my name is Mary and I am a mother of 3 wonderful children.

About 6 months ago I noticed I was getting daily headaches.  I went to my doctor and the doctor did some tests but they didn’t show anything.  So I started taking some medications.

I was reading an article in the newspaper and saw an ad talking about how chiropractors have been able to help headaches.

I was a bit nervous because I have never been to a chiropractor and didn’t know what exactly they did.

I did a bit of research and found a chiropractor near my home.  Their website was filled with amazing testimonials of people like me who had been helped with their headaches.  So I thought I am going to give this a try.

I booked an appointment and was amazed by them from the very first phone call.  The receptionist Kate was so friendly. And when I met the chiropractor, Dr. Karen, I felt so comfortable and at ease.

She knew exactly what was going on and was able to pinpoint the problem straight away. 

She gave me what is called an adjustment and within a few hours, I was feeling great.  I had more range of motion, my headaches were gone and I didn’t need to take any more medication.  

That was 6 months ago and I am still headache free.

Sample Business Testimonial Review:

In this testimonial example, Mary did a great job.

She did her introduction, explained her problem and skepticism, and then explained her outcome with a specific detail of being pain-free for 6 months.

Please note, if you are in Australia and reading this, health practitioners registered with AHPRA, you are not allowed to display testimonials. 

So unfortunately if you have a favourite dentist, chiropractor, or physiotherapist, you cannot give a testimonial. You can, however, give them a google review.

Sometimes its easier to have a comparison, so I have included some examples of what we would consider a testimonial that doesn’t quite hit the mark. 

Bad Company Testimonial Example

Hi, I highly recommend Joe’s Landscaping.  Joe and his team are amazing. They were so nice and friendly.  I highly recommend them.

Bad Company Testimonial Review 

So why is this a bad testimonial?  

I hear ya, it sounds like the person is highly recommending Joe, but you can see this testimonial will not really resonate or connect with anyone because the person hasn’t introduced themselves, explained their problem or their outcome.  

Sure they say some nice things about Joe’s, but by not explaining their problem and outcome makes a huge difference.  Compare the first testimonial to the 2nd. Which one would make you want to call Joe? I bet you said the first example we gave.

So let’s review what we covered.

We have given you a simple formula to remember.  IPHO. Which stands for Introduction, Problem, Hesitation and Outcome.  Remember to be as specific as possible with your problem and outcome.  

In addition, we showed you good examples and a not so good example.  

A couple of last things.

If you are doing a video testimonial (which we highly recommend), then we suggest you do the following.

  1. Write out your testimonial first
  2. Practice it
  3. Then remember, a video can be edited, so if you get stuck, just take a deep breath and start over again.  

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