company testimonial process

The 4 Step System For Great Business Testimonials (examples included)

Dear Friend,

You are here today because you have decided to give a business you love a testimonial or you are a business and you are looking for a simple system for great business testimonials that you can share with your customers.

1st of all good on you and before I explain how to give a great testimonial,  let me explain why I say good on you.

You see testimonials are what allow someone considering using the business you are giving the testimonial for the opportunity to have real proof it works.  Literally, testimonials give evidence to someone considering using the business.

And le’ts face it, businesses are here to help more people.  So you giving an amazing testimonial means you are literally helping many people whom you have never met and probably never will.

But you can feel great knowing you are doing your part to help others. 

I created this guide because business owners were asking me if there was a simple process to help their customers give testimonials. 

So I created a very simple 4 step process to help make giving your favourite business a testimonial easy peasy.  

A very simple 4 step process to help make giving your favourite business a testimonial easy peasy.  

In fact, I have a simple formula to make it easier what you should do for each step. 

Just remember  IPHO

If you get stuck, which you won’t, just remember IPHO.

So let’s go through the 4 parts of an amazing testimonial.

The Ultimate Company Testimonial Formula

4 Steps to Great Business Testimonials

Step 1: Introduce yourself

Just state your first name, maybe what you do.  This should be pretty easy for you.

Step 2: Problem / situation

What problem or situation were you in before you started working with XYZ business.

Step 3: Hesitation / Overcame Hesitation

Was there anything that you were considering before you started working with XYZ company?  Maybe you were skeptical. 

Step 4: Outcome (specific)

This is where you will tell what happened as a result of working with XYZ company.

This is where you need to be specific.  Use numbers if possible.

Pretty simple right?  Let’s give a few examples to help you even further.

BUSINESS TESTIMONIAL #1-Landscape testimonial

Hi, my name is Phil and I am an electrician. (Introduction)

Before I met Joe’s landscaping company, I found it difficult to find the time to get my yard mowed.  As a result, my lawn looked horrible and I always felt a bit guilty when I would arrive home from work because my neighbor’s lawns always looked fantastic. (Problem / situation)

I heard about Joe’s landscaping, but I wasn’t really if they would be reliable and do a good job.  I thought about it and realise if they didn’t do a great job or were unreliable I could easily find someone else.  So I went for it. (Hesitation / overcome)

Wow was I surprised, Joe and his team were professional, they came on time, didn’t charge an arm and a leg and they even fixed a few other issues around the house while they were there.  Now I come home and I am proud of how my yard looks, my neighbors compliment me on my lawn and the kids are now playing in the lawn too.

I highly recommend Joe’s landscaping company.

Sample Testimonial Review – Landscaping Testimonial

So lets review, you can see Phil followed the formula perfectly.  Introduced himself and his problem, he explained his concerns about hiring Joe’s and how he overcame his concern, and then the results.  And then Phil rounded it up with the results he received and a recommendation.  

Great testimonial.

Business Testimonial Example #2-Chiropractic Testimonial

Hi, my name is Mary and I am a mother of 3 wonderful children.

About 6 months ago I noticed I was getting daily headaches.  I went to my doctor and the doctor did some tests but they didn’t show anything.  So I started taking some medications.

I was reading an article in the newspaper and saw an ad talking about how chiropractors have been able to help headaches.

I was a bit nervous because I have never been to a chiropractor and didn’t know what exactly they did.

I did a bit of research and found a chiropractor near my home.  Their website was filled with amazing testimonials of people like me who had been helped with their headaches.  So I thought I am going to give this a try.

I booked an appointment and was amazed by them from the very first phone call.  The receptionist Kate was so friendly. And when I met the chiropractor, Dr. Karen, I felt so comfortable and at ease.

She knew exactly what was going on and was able to pinpoint the problem straight away. 

She gave me what is called an adjustment and within a few hours, I was feeling great.  I had more range of motion, my headaches were gone and I didn’t need to take any more medication.  

That was 6 months ago and I am still headache free.

Sample Business Testimonial Review:

In this testimonial example, Mary did a great job.

She did her introduction, explained her problem and skepticism, and then explained her outcome with a specific detail of being pain-free for 6 months.

Please note, if you are in Australia and reading this, health practitioners registered with AHPRA, you are not allowed to display testimonials. 

So unfortunately if you have a favourite dentist, chiropractor, or physiotherapist, you cannot give a testimonial. You can, however, give them a google review.

Sometimes its easier to have a comparison, so I have included some examples of what we would consider a testimonial that doesn’t quite hit the mark. 

Bad Company Testimonial Example

Hi, I highly recommend Joe’s Landscaping.  Joe and his team are amazing. They were so nice and friendly.  I highly recommend them.

Bad Company Testimonial Review 

So why is this a bad testimonial?  

I hear ya, it sounds like the person is highly recommending Joe, but you can see this testimonial will not really resonate or connect with anyone because the person hasn’t introduced themselves, explained their problem or their outcome.  

Sure they say some nice things about Joe’s, but by not explaining their problem and outcome makes a huge difference.  Compare the first testimonial to the 2nd. Which one would make you want to call Joe? I bet you said the first example we gave.

So let’s review what we covered.

We have given you a simple formula to remember.  IPHO. Which stands for Introduction, Problem, Hesitation and Outcome.  Remember to be as specific as possible with your problem and outcome.  

In addition, we showed you good examples and a not so good example.  

A couple of last things.

If you are doing a video testimonial (which we highly recommend), then we suggest you do the following.

  1. Write out your testimonial first
  2. Practice it
  3. Then remember, a video can be edited, so if you get stuck, just take a deep breath and start over again.  

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chiropractic referrals from your phone?

how to generate phone referrals
Phone Referrals

Your phone is the first point of contact for new customers

This really happened to me…

I had just purchased a new product that wasn’t working…

I read the instructions…BUT…I was still having problems getting it to work…

Finally I gave up and called support…

The technical support person on the phone also tried to do the same steps I had tried…

He couldn’t fix my problem…He got frustrated and what happened next will shock you…

Then he said this to me…F#CK OFF

I said “what did you say?”…

He repeated it…”F#CK OFF”

I was stunned…and couldn’t believe what I just heard…

Then click…he had hung up…

I called back and within a few minutes I was speaking to the CEO of the company…

Long story short, it was a horrible experience that should have never happened…

Lucky that company recorded calls and as a result, I got a few extra bonuses for my experience. I wasn’t looking for anything extra, I just wanted my product to work.

Have you ever had a bad phone experience? it can really ruin your business.

Today, I want to share with you some tips I used in my chiropractic practice that actually stimulated referrals

Key #1: Train your staff regularly

Key #2: Provide them with scripts to follow for various situations and answers to common questions. What to do with an irate customer. How to handle a customer who is being difficult. How to handle clients who miss appointments.

Key #3: Train regularly on the scripts, at least twice a year

Key #4: Record calls and listen to them during trainings point out all the great things your staff are doing and work on any areas that could be improved

Key #5: Train on voice intonation…have your staff practice smiling when answering the phone…facial gestures you would normally have in a face to face conversation will improve your intonation and the caller on the other end will feel your energy and emotion

Key #6: Have a “listening” training. Being “present” on the phone is so important and its important for your staff to recognise what is happening on the other end. Perhaps someone is speaking fast because they are in a hurry. So your staff need to be present to recognise this and stop and ask the person if it would be better to call them at another time. Come up with different common scenarios that your staff need to be aware of and what they should listen too in the voice and in the background noise.


  • Smile when answering the phone and during conversation use facial gestures
  • Use the callers name (but don’t over do it)
  • Schedule regular phone training
  • Role play different scenarios
  • Record calls for training purposes
  • Compliment your staff
  • Ask is this appointment for you or your entire family?
  • Ask who referred you to our business? Give a sincere compliment and positive statement about the person who referred. (this is unbelievable in what it can do to spur referrals from the person who is on the phone)
  • Ask questions about their problems and give them support and hope. e.g. “Oh Jan, I am so sorry to hear about your (insert problem). I want you to know Dr. Smith has great success with (insert problem) so you have chosen the right doctor for help.” (use these statements carefully as your state and national law will allow)

Your next step is to schedule your phone training and break out and update your phone scripts as needed.

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The solution to this problem is to artificially increase awareness during off-peak seasons through the use of advertisements. Facebook offers non-profits from around the world the ability to create highly focused advertisements that can help you increase awareness and donations among a target audience for a fraction of the cost of traditional advertising.

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Use these tips to tighten up the marketing strategy you have in place for your nonprofit.

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So if someone says “Facebook is one of the best advertising platforms for reaching a huge portion of your target audience” – don’t be surprised.

However, businesses stepping into Facebook advertising for the first time often come across a common challenge: inability to drive sales from the platform that still looks new to them.

Are you one of those who hasn’t had any return from your Facebook ads?

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