Digital Marketing & Email

Killer Email Subject Lines…

AND 6 Tips To Skyrocket Email Open Rates

Email subject lines are, undoubtedly the most crucial elements of your emails.

A winning subject line is your secret trick to reeling in these open rates.

The e-mail subject line is the first thing your reader sees and then determines if they are going to open or bin your email.

So the subject line is as crucial as the e-mail body since it ensures someone really opens your message.

So if you have had trouble in the past with getting people to open your emails OR you are finding it difficult to come up with email subject lines, these tips and examples will be sure to get your creative juices flowing and your emails opened.

Whether your email goal is to get the subscriber to enroll for an event, buy a product, or read your latest blog post, a killer subject line is essential in helping you get your email subscriber to take action.

How do you craft a killer subject line that is e-mail?

According to Demian Farnworth from CopyBlogger, persistent research and finding the right hook or angle that’s fresh and meaningful is key.

Here are some best practices for email subject lines.

Email Subject Line Tip #1.

Keep It Brief and Sweet!

An e-mail subject line study by MailChimp found that brief, descriptive topic lines, 50 characters or less, was the most enticing to readers.

Here is probably the most famous e-mails subject line?

A simple “hey”.

Email Subject Example:

Hey, your half marathon registration is now open.

Email Subject Line Tip #2

Make your email subject line create a sense of urgency.

Utilizing deadlines like today only or the 24-hour giveaway will inspire your reader to act right away.

A 2013 MailChimp study based on 24 billion delivered e-mails showed that subject lines that communicate some sense of urgency have higher open rates.

Take a page from eyeglass manufacturer Warby Parker, which uses this topic line to lure buyers:

Email Subject Example:

Uh-oh, your prescription is expiring.

Email Subject Example:

Last chance to sign up!

Email Subject Line Tip #3

Use Numbers In Your Email Subject and your open rates will soar!

Numbered lists in your email body will break the content down in a visually appealing and readily digestible format.

But you can also use numbers in your e-mail subject line and have your email stand out in your sea of emails floating in an inbox.

Email Subject Example:

7 things to do before your next race.

Email Subject Line Tip #4

Use questions in your email subject line.

Asking your readers a question instantly engages them and might pique their curiosity.

Reach out to your readers with something they care about.

Email Subject Line Example:

Are you ready for this year’s mud challenge?

Email Subject Line Tip #5

Personalize your email subject line with your reader’s name

Create a better connection with your readers and show them you know something about them.

In accordance with the 2014 Science of Email Marketing, e-mails that included the initial name of the recipient in their topic line had higher clickthrough rates.

Email Subject Line Tip # 6

Send messages on birthdays and enrollment anniversaries for an individual touch.

Email Subject Line Example:

Congrats on being with us for 1 year-Lets celebrate with a gift

Coschedules Headline Analyzer: This instrument scores everything from clickthrough rates to Search engine optimization value to the value of your subject line.

While it’s made for site traffic, many of the same rules apply to topic lines, so use this to help craft the messages.

Email Spam Test:

This simple e-mail spam test tool helps you to ascertain how spammy your e-mail is and helps you stay away from those dreaded spam folders.

You can get 3 Free trials or sign up for a plan with them.

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

We are recognized as Sydney’s Social Media Marketing Experts.

chiropractic referrals from your phone?

how to generate phone referrals
Phone Referrals

Your phone is the first point of contact for new customers

This really happened to me…

I had just purchased a new product that wasn’t working…

I read the instructions…BUT…I was still having problems getting it to work…

Finally I gave up and called support…

The technical support person on the phone also tried to do the same steps I had tried…

He couldn’t fix my problem…He got frustrated and what happened next will shock you…

Then he said this to me…F#CK OFF

I said “what did you say?”…

He repeated it…”F#CK OFF”

I was stunned…and couldn’t believe what I just heard…

Then click…he had hung up…

I called back and within a few minutes I was speaking to the CEO of the company…

Long story short, it was a horrible experience that should have never happened…

Lucky that company recorded calls and as a result, I got a few extra bonuses for my experience. I wasn’t looking for anything extra, I just wanted my product to work.

Have you ever had a bad phone experience? it can really ruin your business.

Today, I want to share with you some tips I used in my chiropractic practice that actually stimulated referrals

Key #1: Train your staff regularly

Key #2: Provide them with scripts to follow for various situations and answers to common questions. What to do with an irate customer. How to handle a customer who is being difficult. How to handle clients who miss appointments.

Key #3: Train regularly on the scripts, at least twice a year

Key #4: Record calls and listen to them during trainings point out all the great things your staff are doing and work on any areas that could be improved

Key #5: Train on voice intonation…have your staff practice smiling when answering the phone…facial gestures you would normally have in a face to face conversation will improve your intonation and the caller on the other end will feel your energy and emotion

Key #6: Have a “listening” training. Being “present” on the phone is so important and its important for your staff to recognise what is happening on the other end. Perhaps someone is speaking fast because they are in a hurry. So your staff need to be present to recognise this and stop and ask the person if it would be better to call them at another time. Come up with different common scenarios that your staff need to be aware of and what they should listen too in the voice and in the background noise.


  • Smile when answering the phone and during conversation use facial gestures
  • Use the callers name (but don’t over do it)
  • Schedule regular phone training
  • Role play different scenarios
  • Record calls for training purposes
  • Compliment your staff
  • Ask is this appointment for you or your entire family?
  • Ask who referred you to our business? Give a sincere compliment and positive statement about the person who referred. (this is unbelievable in what it can do to spur referrals from the person who is on the phone)
  • Ask questions about their problems and give them support and hope. e.g. “Oh Jan, I am so sorry to hear about your (insert problem). I want you to know Dr. Smith has great success with (insert problem) so you have chosen the right doctor for help.” (use these statements carefully as your state and national law will allow)

Your next step is to schedule your phone training and break out and update your phone scripts as needed.

Free Image Sites for Social

3 Amazing FREE image resources for your Social Media Posting & Your Online Advertisements

If you are looking for fantastic images for your social media posting or online advertisements, blog posts or even landing pages, then this post is for you.  Today I am going to share my top FREE places (and one bonus paid place) that we go everyday to find great stock photos.

And to make things even easier, I’ve put this into a video! 

Facebook Advertising for Charities Web Profit Maximizer Sydney

Five Ways a Paid Facebook Ad Strategy Can Support Your Non-Profit

Non-profits face a unique challenge in the market compared with traditional for-profit enterprises – the need to stay relevant while not being able to truly reinvent themselves. A focused non-profit may rise to the forefront of the public mind during key times of the year, for instance, food pantries and Christmas, and then see a marked decrease in donations due to the time of year and competing organizations.

The solution to this problem is to artificially increase awareness during off-peak seasons through the use of advertisements. Facebook offers non-profits from around the world the ability to create highly focused advertisements that can help you increase awareness and donations among a target audience for a fraction of the cost of traditional advertising.

Nonprofit Marketing Tips Facebook Advertising Dr Adam Arnold

Don’t Have Time For Marketing? Apply These Tips to Your Nonprofit’s Strategy

Are you feeling stretched thin with your marketing strategy? According to a 2016 study on Nonprofit Content Marketing Trends, the average nonprofit organization uses twelve content marketing tactics to reach the audience. There are so many channels you can use for communication – and when your audience is divided you have to reach them whether they are at the computer, at the mailbox, or browsing Google.

Use these tips to tighten up the marketing strategy you have in place for your nonprofit.

Facebook Advertising Mistakes Get Fixed Dr Adam Arnold

5 Mistakes Businesses Often Make While Using Facebook Advertising (And How to Avoid Them)

Over 1 billion people use Facebook daily, and 2 million businesses are already using Facebook advertising.

So if someone says “Facebook is one of the best advertising platforms for reaching a huge portion of your target audience” – don’t be surprised.

However, businesses stepping into Facebook advertising for the first time often come across a common challenge: inability to drive sales from the platform that still looks new to them.

Are you one of those who hasn’t had any return from your Facebook ads?

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