In 2016, the Chiropractor’s Association of Australia estimated that more than 12 million Australians visit the chiropractor annually. A year after, the number ballooned to 21.3 million patient visits per year.
How can you attract new patients and grow your practice? Google Ads is a good chiropractic marketing strategy to employ.
Understanding Google Ads
Google Ads is a paid advertising platform. It allows businesses to show their advertisements on search results pages when a user looks for a particular keyword online.
Since there are many companies in the same line of your business, advertisers bid on ad placement on certain keywords. It means that if you bid on the keyword “chiropractors near me,” got the top bid, and a potential patient searches that keyword using Google, your clickable ad will be the first thing they will see on top of the results page.
If this is a chiropractic marketing strategy you want to pursue, here is a quick Google Ads guide for you.
Google Ads Prerequisites
Using Google Ads is easy. You only need two things: a website and a Google account.
A website is essential because this is where your clickable ads will lead your potential clients. That is why you have to make sure that your site is responsive, easy to navigate, secure, and mobile-friendly.
Google Ads is a feature that you can only access if you have an existing Google account. While you can opt to use your personal Google account, it’s better to have a separate one for your business.
Steps to Establish Your Google Ads
1. Sign in to Google Ads
Go to Google Ads and sign in using your Google account credentials.
If you’re using Google Chrome and have signed in on the browser using your personal account, Google Ads will automatically recognise it. In that case, you may want to change your account and log in using your business account credentials.
2. Create a New Campaign
After signing in, click the option for you to make a new campaign. The site will guide you along the setup process through easy-to-understand prompts and selections.
The process is easy. You supply the necessary information, including your website URL, and Google scans your website and determines its legitimacy. It will confirm your website before you can set up a new campaign.
In creating a new campaign, you choose what ad types you like. The default choice is Responsive Search Ads, where you can make fifteen headlines with four descriptions. You can write your ads or choose among Google’s suggestions. When you’re happy with what you see, proceed to complete your account.
3. Target Your Audience
Setting up the campaign parameters includes choosing the keywords that would trigger your ads’ appearance and selecting the region where your ads will show. These steps are essential for targeting your intended audience so that you can maximise the money you spend on your ads.
4. Set the Parameters
The next step is more about how much you want to spend on a campaign. After targeting your audience, you would have to determine how long your ad will run and set an appropriate budget for it.
Google Ads doesn’t have a minimum spend. You can spend as low as a dollar and get the results you want if you know how to play your cards right.
5. Pay Up
Once you’re done setting your ad up, you will be prompted to the billing page. You have to enter your details and payment method of choice, and you’re all set.
There are several ways to attract new patients to your clinic. But one of the easiest chiropractic marketing strategies is through Google Ads. However, if setting up a Google Ads campaign has your head spinning. There’s no shame in seeking assistance from a professional digital marketing agency.
If you’re looking for a reputable digital marketing agency in Sydney to help your chiropractic practice grow, then turn to Web Profit Maximiser. We offer expert digital marketing and management services to meet and exceed your digital marketing needs. Contact us for a free advertising audit today!