Understandably, people that are unfamiliar with Google Ads will wonder whether or not it’s effective at all. It’s a sentiment shared with people who actually tried to run a campaign or two on Google Ads to no avail. This makes sense: there are regular changes to the system.

What Is Google Ads?

Google Ads, which used to be known as Google AdWords, is an advertising service created by the search engine giant. Back in mid-2018, Google announced the change in order to better reflect all of the campaign types involved such as Display, Search, and Video.

It can seem rather tempting to just throw in the towel and forego pay-per-click yields from using Google Ads. This is especially true for people who failed in their attempts to use it before. Generating leads is done quite well by Google Ads, and the ROI (return on investment) is actually very profitable for any business that makes use of it.

Here are very expensive Google AdWords mistakes that should be avoided:

Directing Clicks to the Homepage Instead of a Landing Page

In truth, the homepage has plenty of things going on. Targeted users might end up clicking away if they are confused by a busy homepage when there’s a more suitable page for them to be on. Clicks should always be directed to a landing page instead so that there’s a high shot at lead conversion.

Incorrect Google Analytics Installation

Google Analytics needs to be installed properly. When an error happens to that end, tracking clicks gained from campaigns run on Google Ads will be practically impossible. Figuring out exactly what keywords brought in traffic won’t happen either.

Basically, a campaign’s effectiveness (or lack thereof) won’t get analyzed properly.

Keyword Stuffing Ad Groups

Aside from being a Google Ads error, this is considered a “black hat” or bad practice for SEO in general. It’s also known as spamdexing or webspam. This is basically when a campaign has, as the name suggests, plenty of keywords. Specifically, one too many keywords. The idea behind this is to try and manipulate Google’s algorithm; there’s no future there. The search engine giant is actually well aware of this tactic and considers it abuse.

Not Taking on Retargeting

This particular aspect has a rather bad reputation. It’s generally seen as annoying or downright worrisome since it propagates the way ads “follow” users online. All it takes is being executed right away: when that happens, ad visibility will improve. As a result, there will be more clicks, which is always a good thing.

Paying Google “Dummy Tax”

This just means paying more money to run campaigns because their quality scores, when compared to industry averages, are quite low.

Staying away from committing these kinds of mistakes will help any company or organization save funds that would have been wasted otherwise.

Conclusion

Google Ads works, contrary to what people who haven’t tried it or who initially failed think. Expensive mistakes should be avoided when a campaign or two is run on there. These wrongdoings include keyword stuffing ads groups, incorrect Google Analytics installation and not taking on retargeting.

Working with a professional can prevent Google AdWords errors. Reach out to Web Profit Maximiser! We’re a full-service digital marketing agency based in Baulkham Hills-Sydney.

In 2016, the Chiropractor’s Association of Australia estimated that more than 12 million Australians visit the chiropractor annually. A year after, the number ballooned to 21.3 million patient visits per year.

How can you attract new patients and grow your practice? Google Ads is a good chiropractic marketing strategy to employ.

Understanding Google Ads

Google Ads is a paid advertising platform. It allows businesses to show their advertisements on search results pages when a user looks for a particular keyword online.

Since there are many companies in the same line of your business, advertisers bid on ad placement on certain keywords. It means that if you bid on the keyword “chiropractors near me,” got the top bid, and a potential patient searches that keyword using Google, your clickable ad will be the first thing they will see on top of the results page.

If this is a chiropractic marketing strategy you want to pursue, here is a quick Google Ads guide for you.

Google Ads Prerequisites

Using Google Ads is easy. You only need two things: a website and a Google account.

A website is essential because this is where your clickable ads will lead your potential clients. That is why you have to make sure that your site is responsive, easy to navigate, secure, and mobile-friendly.

Google Ads is a feature that you can only access if you have an existing Google account. While you can opt to use your personal Google account, it’s better to have a separate one for your business.

Steps to Establish Your Google Ads

1. Sign in to Google Ads

Go to Google Ads and sign in using your Google account credentials.

If you’re using Google Chrome and have signed in on the browser using your personal account, Google Ads will automatically recognise it. In that case, you may want to change your account and log in using your business account credentials.

2. Create a New Campaign

After signing in, click the option for you to make a new campaign. The site will guide you along the setup process through easy-to-understand prompts and selections.

The process is easy. You supply the necessary information, including your website URL, and Google scans your website and determines its legitimacy. It will confirm your website before you can set up a new campaign.

In creating a new campaign, you choose what ad types you like. The default choice is Responsive Search Ads, where you can make fifteen headlines with four descriptions. You can write your ads or choose among Google’s suggestions. When you’re happy with what you see, proceed to complete your account.

3. Target Your Audience

Setting up the campaign parameters includes choosing the keywords that would trigger your ads’ appearance and selecting the region where your ads will show. These steps are essential for targeting your intended audience so that you can maximise the money you spend on your ads. 

4. Set the Parameters

The next step is more about how much you want to spend on a campaign. After targeting your audience, you would have to determine how long your ad will run and set an appropriate budget for it.

Google Ads doesn’t have a minimum spend. You can spend as low as a dollar and get the results you want if you know how to play your cards right.

5. Pay Up

Once you’re done setting your ad up, you will be prompted to the billing page. You have to enter your details and payment method of choice, and you’re all set.

Conclusion

There are several ways to attract new patients to your clinic. But one of the easiest chiropractic marketing strategies is through Google Ads. However, if setting up a Google Ads campaign has your head spinning. There’s no shame in seeking assistance from a professional digital marketing agency.

If you’re looking for a reputable digital marketing agency in Sydney to help your chiropractic practice grow, then turn to Web Profit Maximiser. We offer expert digital marketing and management services to meet and exceed your digital marketing needs. Contact us for a free advertising audit today!

Are you struggling to grow your online business? Not achieving an adequate return on investment (ROI) for your marketing spend? Then perhaps it’s time to rethink your digital marketing strategy.

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