How Chiropractors can attract more new patients…by simply improving your “on-page SEO” in 2021

Let’s face it, in 2021 having your business found in Google is critical to attracting new patients into your practice.

And that is why we wrote this article to show you how you can be at the top of Google when someone is looking for a chiropractor in your town. 

One of the most common search terms for a chiropractor is “chiropractor near me” as you can see in the image below.  

WARNING⚠️⚠️  If you search for your own practice over and over again, Google will recognize your search as “intent” to search for your own practice.  So you may be seeing your website ranking higher than it actually is.  

The simple way to test this is to use incognito mode in your web browser.

To understand the importance of a good performance of SEO and how you can attract more new patients this year, you first need to know how search engines work.

What are search engines and how do they work?

Search engines are online tools used to find all and any kind of content through the use of keywords.

Think about it, when you have a question or need to buy something, what is the first place you go to do your research? I bet you said Google, right? And not for nothing, after all the Google search engine is the world’s favorite and holds about 94% of all organic traffic on the web.

“Have any questions, Google It!” is the mantra of the digital age.

Google offers search results in various formats such as text, images, videos and many others and this is possible thanks to a method that is basically the same used by any search engine:

The tool has bots that scan the web looking for new content or updating content on old pages.

By identifying the data, they capture the content and register the links found in their database. From there, the visited page is indexed in the search engine and can be located by any user from the browser. 

Through the keywords, the user then types in the search tab what he is looking for In response, the search engine presents a page with suggested results – SERP (Search Engine Results Page) Thus, by clicking on any of the suggestions, the user is sent to the link registered there at the beginning of the operation by the crawler.

So what is SEO On Page anyway?

SEO On Page is the set of optimization strategies for search engines performed within the web pages and these are targeted to achieve good organic rankings, generating traffic and authority.  

In simple terms, it means that your website has all the key pieces set up so that google can “trust” your website to give the searched the exact information they are looking for.

Some of the keys to being at the top of google and having great on page SEO includes: 

  • Content optimization, 
  • adjustment of titles, 
  • subtitles, 
  • images, and
  •  tags, 
  • and many others.

The search engines like google scan the web pages and in their assessments consider technical terms referring to the structures and content of a site itself. All this in order to improve the user experience in the search.

How to do SEO On-Page optimization?

Alright, you’ve come this far and want to know how to do a good SEO On-Page to rank well, right? So let’s jump in!

Looking at it this way, there are several elements within a web page and each of these elements has its importance. It is not just one thing that needs to be done, but rather there must be an interaction between all things.

Your Seo On Page strategy must be able to generate value through keywords, it must make your site accessible and reliable, it must provide the best user experience and it must be shareable.

Content Optimizations

Title Tag

A Title Tag is not necessarily the title of the article or page, but the title it will have in search engines. It functions as a prominent phrase on the results page, so it must be attractive and eye-catching to capture the user’s attention.

Meta Description

Basically, it is the mini overview that appears right after the title tag of an article.

Theoretically, it is not considered a direct ranking factor, but due to its importance for the click-through rate, which in itself influences the performance in the rankings, it ends up becoming an essential item in the optimizations.

If the title was not able to convince the user, then it’s time for the Meta Description to take action! So make it attractive, thought-provoking, and compelling to bring the reader to your page.


URLs must also be taken into consideration, since Google uses them to identify what a page is about.

Therefore, never fail to use the keyword in the URL of your pages.. In addition, you should make it user-friendly so that the reader can easily find it and not mistake it for spam.

Link Building

The strategies related to link building are essential within a Content Marketing strategy and the google bots verify the links inserted within the pages to also relate this data with the users’ searches.

There are two categories we should pay attention to: internal links and external links.

Let’s briefly go through each of them:

Internal Links

By adding them we improve the user’s navigability and keep them on our domain. So whenever we can, it is interesting to link our site’s content to other similar content that gives an in-depth look at everything.

External Links

Try to insert between 2 to 4 external links every 1,000 words and set them to open in a new page, so that users do not leave yours.

Again, the important thing here is to consider the user experience. Think about what they might search for to complement their search.

Heading tags

Heading tags are structures within content that serve to make the hierarchy of information easier to read.

They may seem complicated, but they are about editing content to make it scannable and handy with intertitles.

A useful way to think about heading tags is to compare them to a table of contents in a non-fiction book:

  • Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
  • The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
  • Subsequent headers, H3s to H6s, serve as additional subheadings within each section, just as a book chapter may be split up by multiple sub-topics.

As a ranking factor, Google checks for keywords in them to make associations with users’ searches. Therefore, prioritize the presence of the keyword in H1 and H2, the most prominent subheadings.


Studies suggest that longer content gets more results, possibly because longer content is more in-depth and answers those questions more fully.

In addition, we can understand that they engage readers more and keep them longer, decreasing the bounce rate of pages and increasing the time spent on them, which are great indicators of quality.

So try to make your articles longer and with a lot of quality. The ideal is to have at least 2,000 words, keeping an average of at least 2,400.

But remember the user experience: provide a complete text with all the necessary explanations, without unnecessary fancy words.


As said before, we are living in the age of technology. We have access to many different gadgets and devices with basically the same functionality – being connected.

With this in mind it is extremely important that our site’s formatting is adaptable to these devices (especially cell phones and tablets).

Now that you know how on-page SEO actually works, it is essential to incorporate its techniques into your daily routine to exponentially improve your results and win more patients.

We wish our chiropractic friends and partners success. For this reason, we are putting together a series of posts to help you get more patients.

Was this article relevant to you? Follow our site for more articles like this! Every week we will bring you news to help you master the search engines and consequently get more patients.

The next topic we will cover is press releases and social signals.  Press Releases are a tool used by the press office to divulge launches, news, events, and other relevant subjects to journalists and media in general.

It’s objective is to arouse the interest of the communication vehicles, inspiring journalistic articles that help promote the company. 

For companies, it is a simple and practical way to promote their brand, events, products, and services through press releases that highlight the organization’s events and news.

We will explain to you why it is important to use the press release and how to make a good one. 

Social signals refer to the collective shares of a web page, likes, and overall social media visibility as perceived by search engines, which increases your organic engagement. […]  

In the next article, we will further explain what social signals are and how they impact the SEO of your business. 

Now that you know how on-page SEO actually works, it is essential to incorporate its techniques into your daily routine to exponentially improve your results and thus gain more patients.

Need help implementing an on-page SEO strategy for your website? Go to to schedule a consultation with our team!

Count on us to achieve the success you deserve.


About The Author

Adam Arnold

Dr Adam Arnold has over 17 years experience in digital marketing and has been mentored by, and is a mentor to, some of the greatest marketing brains of today.



Receive exclusive Weekly Marketing tips! Sign up now and we'll send it to you today!

Scroll to Top