We usually kick off the new year bright-eyed and with a long list of goals. But it can be hard to sustain that momentum. If you’ve got a little derailed, don’t worry! Here are some tips to get you back on track.
Re-evaluate
Take some time to look back at what your goals were at the start of the year. If you work with a team, schedule a sit-down. Layout a clear agenda of what you would like to achieve during this time.
If you set key performance indicators (KPIs) at the start of the year, go back to those and see how your progress aligns with them. If you already know which of your goals you haven’t met, get to the root of the problem.
Some questions you may want to think about are:
a. What have you accomplished so far?
b. What steps have you taken towards moving your projects forward?
c. What goals did you fail to meet?
d. How much farther do you have to go to meet those goals?
e. Were your goals and your timetable realistic?
f. Was it a lack of coordination that led to the delay?
Recalibrate
If you can already pinpoint what did and didn’t work, it may be time to adjust your strategy and set more realistic goals. If you happened to set a big target at the end of the year and were unable to hit the mark, scale it down to a level you can accomplish.
You may have been carried away by the thought of conquering a huge goal at the start of the year, and lost momentum along the way.
Break down big, long-term projects into smaller pieces that are easier to distribute and complete. It might not seem as rewarding, but you’ll be making more progress much faster.
Use productivity tools to help you maintain efficiency and keep better track of your projects. Explore other channels video advertising and figure out how to maximize your social media platforms
Some questions to guide you at this point are:
a. What practices or methods you’ve been using have worked so far?
b. Which ones haven’t been working?
c. What areas of your work method need to be adjusted?
d. What are hindrances to your productivity?
e. How do you plan on overcoming these challenges?
f. Are you at the point where you need to outsource help?
Restart
Remember: there’s always room for a fresh start! Set a new deadline for goals you haven’t met yet or new ones you’d like to meet by the end of the year. Based on the review of your team’s performance, decide what to delegate to whom.
Some things to keep in mind as you move forward include:
a. Don’t dwell on previous mistakes. Reassessing your goals can be tough, as it forces you to confront your shortcomings over the last few months. It can be disheartening to look at where you’ve gone wrong. But with that comes learning and growth, so face it head-on and don’t let it get you down.
b. You’re not always going to get it right off the bat. We should always strive for excellence, of course, but don’t beat yourself up over every little speedbump. Give allowance for adjustment and find your stride.
c. Reach out if you need to. Don’t be afraid to ask for help! We at Web Profit Maximiser are always ready to sit down and have a chat about how we can help you hit your targets.
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About The Author
Adam Arnold
Dr Adam Arnold has over 17 years experience in digital marketing and has been mentored by, and is a mentor to, some of the greatest marketing brains of today.