Social Media Marketing

Stuck on ideas for your social media?

Here are 5 ways to keep your social media alive with fresh new content

One of the greatest challenges in using social media for your business is figuring out what to post about.

If you’re struggling to find content to post, setting up “content pillars” can be a great help to make sure you always have something to refer back to. Here are a few ideas:

1. Encouraging quotes

It’s important to maintain a positive attitude when it comes to running a business, and this should shine through your content.

Find interesting quotes by significant people throughout history, and try to connect them to your company’s core values or current campaign.

For example, if you’re a healthcare practitioner, posting quotes about kindness and compassion are related to your attitude as professionals and how you treat your patients. This will help build trust in your company.

2. Holidays

Holidays are not only important to show you’re celebrating with your audiences, but they’re also very easy to create content about. And regular holidays aren’t the only ones you can refer to! 

There are many other unofficial holidays such as “World Kindness Day” on November 13 or “Trivia Day” on January 4! This is a fun way to connect with your followers and will consistently give you something to post about.

3. Getting to know you

Being seen as a great company isn’t just useful for drawing in customers. It’s also something to aspire for as a potential employer.

Be open about how you’ve built a business that’s sustainable, the challenges you’ve endured, the lessons you’ve learned along the way, and how you take care of your customers and the people you work with.

4. Fun facts

There’s probably a lot your followers have yet to learn about your industry, from significant moments in history to interesting trivia.

You can be educational and entertaining at the same time! You might even learn a thing or two yourself, and that will always come in handy.

5. What’s new

Keep your content fresh by looking for fresh news. Part of showing you’re professionals is being on top of the latest developments of what’s going on in your field. Have any new important roles been filled? Was there a new discovery?

Keeping your followers up to date on trends and events that are related to your business is a great way to build credibility!

The great thing about these content pillars is you can keep using them again and again in different ways!  You can also experiment with different formats of content, not just photos and text!

Video is a huge deal right now, and it’s important to keep up with this surge. For tips on using it for your content calendars, check out our guides on making attention-catching videos and the ultimate video script.

They can serve as a foundation for how you build your social media marketing calendar every year. If you know what to look for and what interests your followers, you’ll never run out of ideas.

For our full guide on creating a social media calendar, click here. Want more handy tips on using social media for your business? Explore the rest of our blog and follow our newsletter and Facebook page for more!

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How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

Getting new customers from cold prospects in Facebook can be tricky. 

Marketing to attract the right type of customer requires being creative and strategic. 

What is a Facebook retargeting strategy?

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise.

Facebook retargeting means you can remarket yourself to an audience that’s already shown some level of interest in your business. This is used to show ads to people who have interacted with your content before and may already be interested in what you have to offer.

It’s a great strategy because you can customize your audience per campaign and nurture that audience to the point where they’re ready to be a customer.  In other words, turn cold prospects into customers.

How does it work?

Like any content, it’s important that your ads reach the right audience. 

At Web Profit Maximiser, we use a tripleheader approach. 

With this approach, we will use 3 layers of video retargeting.  You can see this in action with one of our other clients where we tripled their business.  Click here.

Creating a custom audience for your Facebook ads makes sure that you reach your target market right where they are.

In layer one, we build an audience using videos that add value to the lives of people who have problems that your company has solutions for. 

That means scripting and creating informational videos and hinting at how your company can be useful to the viewers.

This builds credibility for you and can be used to show your unique selling points.

In the second layer, we are now retargeting the first layer audience that has previously interacted with your initial video/s. 

At this stage, we are now focussing on videos that can start to build trust with your business. 

In this phase, you can vary the size of your custom audience based on their engagement rate. 

For example, if they have watched 3 seconds of your video or 75% of your video.  For a step by step breakdown of how to create a custom audience, click here.

Finally, in the third layer comes the final push. The call to action. This is where you openly invite your audience to give your products and services a try. 

Advanced Tip: You can use testimonials to build a bond with your future client.  Build trust and showcase your results with people who are similar to them. 

This results in the prospect turning into a lead that is already warmed up to your company. To see how to write an engaging call to action for your video script, check out this article.

Interested in using this strategy to boost your business? 

We’ve got you covered. 

Hey savvy business owner, want to get hot and fresh marketing strategies to give your business the edge and emails so valuable you will save them?

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For more helpful tips on maximizing Facebook videos for your company, check out these articles!

6 ways to create better videos that get attention
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Digital Marketing & Email

Killer Email Subject Lines…

AND 6 Tips To Skyrocket Email Open Rates

Email subject lines are, undoubtedly the most crucial elements of your emails.

A winning subject line is your secret trick to reeling in these open rates.

The e-mail subject line is the first thing your reader sees and then determines if they are going to open or bin your email.

So the subject line is as crucial as the e-mail body since it ensures someone really opens your message.

So if you have had trouble in the past with getting people to open your emails OR you are finding it difficult to come up with email subject lines, these tips and examples will be sure to get your creative juices flowing and your emails opened.

Whether your email goal is to get the subscriber to enroll for an event, buy a product, or read your latest blog post, a killer subject line is essential in helping you get your email subscriber to take action.

How do you craft a killer subject line that is e-mail?

According to Demian Farnworth from CopyBlogger, persistent research and finding the right hook or angle that’s fresh and meaningful is key.

Here are some best practices for email subject lines.

Email Subject Line Tip #1.

Keep It Brief and Sweet!

An e-mail subject line study by MailChimp found that brief, descriptive topic lines, 50 characters or less, was the most enticing to readers.

Here is probably the most famous e-mails subject line?

A simple “hey”.

Email Subject Example:

Hey, your half marathon registration is now open.

Email Subject Line Tip #2

Make your email subject line create a sense of urgency.

Utilizing deadlines like today only or the 24-hour giveaway will inspire your reader to act right away.

A 2013 MailChimp study based on 24 billion delivered e-mails showed that subject lines that communicate some sense of urgency have higher open rates.

Take a page from eyeglass manufacturer Warby Parker, which uses this topic line to lure buyers:

Email Subject Example:

Uh-oh, your prescription is expiring.

Email Subject Example:

Last chance to sign up!

Email Subject Line Tip #3

Use Numbers In Your Email Subject and your open rates will soar!

Numbered lists in your email body will break the content down in a visually appealing and readily digestible format.

But you can also use numbers in your e-mail subject line and have your email stand out in your sea of emails floating in an inbox.

Email Subject Example:

7 things to do before your next race.

Email Subject Line Tip #4

Use questions in your email subject line.

Asking your readers a question instantly engages them and might pique their curiosity.

Reach out to your readers with something they care about.

Email Subject Line Example:

Are you ready for this year’s mud challenge?

Email Subject Line Tip #5

Personalize your email subject line with your reader’s name

Create a better connection with your readers and show them you know something about them.

In accordance with the 2014 Science of Email Marketing, e-mails that included the initial name of the recipient in their topic line had higher clickthrough rates.

Email Subject Line Tip # 6

Send messages on birthdays and enrollment anniversaries for an individual touch.

Email Subject Line Example:

Congrats on being with us for 1 year-Lets celebrate with a gift

Coschedules Headline Analyzer: This instrument scores everything from clickthrough rates to Search engine optimization value to the value of your subject line.

While it’s made for site traffic, many of the same rules apply to topic lines, so use this to help craft the messages.

Email Spam Test:

This simple e-mail spam test tool helps you to ascertain how spammy your e-mail is and helps you stay away from those dreaded spam folders.

You can get 3 Free trials or sign up for a plan with them.

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

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Free Image Sites for Social

3 Amazing FREE image resources for your Social Media Posting & Your Online Advertisements

If you are looking for fantastic images for your social media posting or online advertisements, blog posts or even landing pages, then this post is for you.  Today I am going to share my top FREE places (and one bonus paid place) that we go everyday to find great stock photos.

And to make things even easier, I’ve put this into a video! 

Facebook Tactics of 2017 That Actually Drive Conversions

If you are struggling with Facebook ads in driving conversions you might want to check out the tactics below to boost your conversions.

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