On average, about three billion people log into Facebook every day. Everyone, including chiropractors, should use Facebook to grow their audience because of its highly active community of users. But of course, more than just posting on your page is vital for your practice.
You must curate content and make strategic decisions about what works best to grow your audience and reach more patients. However, it’s important to stay vigilant and keep an eye on trends and changes.
Many people were left worried when news of Apple’s iOS changes were made public. They saw a significant dip in the success of their Facebook advertising campaigns after the iOS updates were applied. But this does not mean the days of advertising on Facebook are over.
All it takes for advertising chiropractors is to pay attention to how people interact with social media and incorporate this into their strategy. Social media is a program in flux, and those who learn how it works will be the ones who reap the benefits.
Here are a few Facebook ad strategies to help you cope with the ever-changing landscapes:
1. Maintain Focus on the User
First off, it’s essential to keep in mind that Facebook is all about its users. To create successful ads, you must understand what the user wants. How can you do that? Follow the conversation. You need to go beyond just posting on your Facebook page.
Look into what other practices are doing and what users are saying. You can do this by searching for keywords relevant to your practice or looking at what’s mentioned on Twitter or Instagram. You can also post on other Facebook Pages to get conversations started and interact with followers.
2. Explore Interest Stacking
Interest stacking is a term used to describe creating ads that cater to users’ interests. These ads create a better user experience and engage with your potential customers. It’s beneficial for those looking to reach out to specific demographics.
To use interest stacking, you need first to build a targeted audience. The strategy involves using the available information to your advantage and reaching out to people who share your target audience’s interests.
For example, if your target audience is mothers, think about what could be important to them. Often, they’ll have chronic aches that they want instant relief for. You could build an audience of people interested in “pain relief” or “full body massage.” Then, you could create a few ads that are relevant to them based on your data.
3. Invest in Video Advertising
Almost half of all time spent on social media is spent watching videos. These numbers will increase as more people become accustomed to using social media in the next few years. Video is vital to any successful campaign.
You can create a video ad that showcases any products you’re selling as well as the services you offer. It can also function as a video for your practice’s Facebook page. This can be a powerful tool to increase your reach.
The Bottom Line
The changes made by Apple have made it more difficult for Facebook advertisers to reach their target audience and have the same level of results they’re used to. However, these changes should not be seen as a failure but rather a challenge. All it takes is a bit of extra work and a lot of thought.
By taking a step back and looking at the bigger picture, you can use your Facebook advertising as an opportunity to create more effective ad campaigns that take advantage of the changes and do more good for your company.
If you want to learn more about effective Facebook advertising for chiropractors, we can help you. Web Profit Maximiser is a digital marketing and management agency in Sydney. Our goal is to provide our clients with creative and reliable solutions to grow their practice. We’re Facebook and Google advertising specialists, so if you’re interested in learning more, contact us today!