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Non-profits face a unique challenge in the market compared with traditional for-profit enterprises – the need to stay relevant while not being able to truly reinvent themselves. A focused non-profit may rise to the forefront of the public mind during key times of the year, for instance, food pantries and Christmas, and then see a […]Read More
Are you feeling stretched thin with your marketing strategy? According to a 2016 study on Nonprofit Content Marketing Trends, the average nonprofit organization uses twelve content marketing tactics to reach the audience. There are so many channels you can use for communication – and when your audience is divided you have to reach them whether […]Read More
Over 1 billion people use Facebook daily, and 2 million businesses are already using Facebook advertising. So if someone says “Facebook is one of the best advertising platforms for reaching a huge portion of your target audience” – don’t be surprised. However, businesses stepping into Facebook advertising for the first time often come across a common […]Read More
When you start to dive deeper into the world of Facebook advertising, you see how detailed each section is. This also includes the types of ads Facebook lets you to choose from – each linked with fulfilling a specific objective. The most effective of all these styles are lead generation ads. About The Author […]Read More
Over the years, Facebook has remained a powerful advertising tool. Though you can track the social ROI of your Facebook advertising efforts by determining the clicks, likes, shares, etc., it’s time to go beyond this: how many Facebook users visited your website and made a purchase? How many new customers signed up? Is there any […]Read More
If you’re advertising on Facebook for the first time, you might agree on the fact that the jargon associated with Facebook ads can be a little challenging for you. Also, different ad types may confuse you in deciding which type to choose for your specific advertising objective. About The Author Adam Arnold Dr Adam […]Read More