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Choosing an advertising objective is essential when creating a Facebook ad campaign. The objective refers to your overall goal – what you want people to do when they see your ads. Facebook will vary the targeting and optimisation of your ads accordingly, so choosing the right objective is crucial. About The Author Adam Arnold […]Read More
Are you struggling to grow your online business? Not achieving an adequate return on investment (ROI) for your marketing spend? Then perhaps it’s time to rethink your digital marketing strategy. About The Author Adam Arnold Dr Adam Arnold has over 17 years experience in digital marketing and has been mentored by, and is a […]Read More
Facebook Ads or advertising is vast. So are the players in it. Millions of businesses reach out to their customers via Facebook advertising. Though this is a fierce competition on a single platform, you need to be sure that you win the game easily rather than making heavy investments in Facebook ads without getting any […]Read More
Facebook Ad headline isn’t the only reason why your prospects would visit your website, it does play a significant role in what they click, comment, and share online. Undoubtedly, headlines are like the cherry on the cake, which makes everything all the more attractive. Do you often share a Facebook post with your contacts even […]Read More
With businesses growing at an alarming speed, the need for having a Facebook marketing strategy is becoming critical. That’s because brands are utilizing all available social media platforms to reach their target audience – including Facebook. However, the challenge is to devise a Facebook marketing strategy that perfectly aligns with your business goals. Inability to do so […]Read More