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How to Create a Social Media Marketing Calendar

At Web Profit Maximiser, we’re all about helping you build the foundation for your marketing strategy. 

Let’s face it, when you are running a business, it can be difficult to find time to “fit” social media into your busy day.

So in this post, we want to show you how to create a social media calendar, which is how you can save time while being more strategic and effective. 

To start things off, get your goals in order. What would you like your social media to accomplish for your customers and business? Also, consider things like your page’s language and visual tone to make sure your content has some focus. Determine how frequently you would like to post.

It’s also important to align your social media platforms with your other marketing efforts such as your events, blogs on your website, and email newsletters. Link them on your page and include a call to action to sign up for your content.

Once you’ve got your goals in place, it’s time to get down to the details. Start by creating “content pillars”. This means assigning a theme to each post per day of the week. 

For example, you could focus on educational posts on Mondays, inspirational posts on Tuesdays, posts about company culture on Wednesdays, and so on.

When you do the above, it causes your brain to really focus.  This focus makes it easier and faster to come up with content. 

Now just look at the month’s calendar and plot out how many of each post you’ll need. For instance, there are five Mondays in September, meaning you’ll need to create five different educational posts for that month.

Next, block off a specific time for you to work on your social media marketing calendar. You can do this on a daily, weekly, or monthly basis. You can also try creating posts in batches of two weeks’ worth of content at a time, starting with all educational posts, gathering reviews of your product, etc.

If you’re delegating this to a team, use a productivity tool to make sure everyone is in sync and you can track everyone’s work.

After you’ve got all your content ready, schedule your posts so you don’t have to keep uploading a post on Facebook every day! Here’s a step by step guide to scheduling a post:

On your page, begin to write your post.

Next, click on the settings button in the lower-left corner.

This will give you the option to schedule a post, save it as a draft, or backdate it. Select Schedule.

A small window will pop up, where you can select the date and time you would like your post to be uploaded.

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And that’s it!

You now have a guide for what you post on your social media pages! This not only makes it much easier to think of what to share daily but also builds consistency on your page so your audience knows what to expect. Want ideas on what to post about? We’ve got you covered! Check out our guide to finding fresh content for your social media calendar!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

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Recommended articles for you:

Get back on track to meeting your midyear goals
How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
Stuck on Ideas For Your Social Media?

We are a Marketing Consultant in Sydney.

*first photo via pexels.com

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Tools To Improve Business Marketing Productivity

As a digital marketing agency, we’re all about making the most of our time to produce the best results for our clients. Check out these handy tools that will make it easier for you to reach your goals easily and efficiently.

Google Drive

Google Drive is one of the most popular platforms out there today. It lets you store, create, and share files, and is integrated into the rest of Google’s assets. That means you can save files directly from your email and even collaborate on documents so your team can work together remotely, in real-time.

Slack

Slack is another collaboration platform that’s known for its use of channels that work as open messaging boards. It has also integrated other apps like Google Drive and Dropbox to make file sharing more seamless. Connect with your coworkers and track how much time you spend on a task.

ClickFunnels

ClickFunnels is a platform that makes setting up your sales funnels simple. It allows you to generate leads and sales, and even market webinars to help grow your business. It also allows you to customize your funnel, from the structure to the interface design. You can give it a try by signing up for our FREE 14-day trial! Find out how here.

ClickUp

ClickUp is an integrated productivity app that lets you set up, monitor, and assign tasks to your team. Communicating with your team is also easy on the platform. This way, you can figure out how to manage the amount of time you spend on a project.

ActiveCampaign

Active Campaign offers a range of services, from email marketing to marketing automation to customer relationship management. It also lets you adjust your strategy according to the engagement level of your subscribers, and even integrates features such as building a custom audience for your Facebook ads! You can even You can give it a go through our FREE trial!

Zapier

Zapier lets you link the web apps you use, making data sharing easier. You can automate saving files from your email straight to one of your storage apps, have RSS items posted on Facebook, and integrate your calendar to your team’s Slack channel. 

When you work with us, we make sure that we use the best resources to help you reach your goals. We’ll show you how you can maximise all these tools! For more tips on how to make sure you hit your targets, check out our guide to setting up a midyear assessment! 

Reach out to us today to find out how we can work with you and sign up for our email and Facebook updates!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

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Recommended articles for you:

How To Create A Social Media Marketing Calendar
How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising

We are a Social Media Marketing Consultant in Sydney.

*free stock photo via burst.shopify.com

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Get back on track to meeting your midyear goals

We usually kick off the new year bright-eyed and with a long list of goals. But it can be hard to sustain that momentum. If you’ve got a little derailed, don’t worry! Here are some tips to get you back on track.

Re-evaluate

Take some time to look back at what your goals were at the start of the year. If you work with a team, schedule a sit-down. Layout a clear agenda of what you would like to achieve during this time. 

If you set key performance indicators (KPIs) at the start of the year, go back to those and see how your progress aligns with them. If you already know which of your goals you haven’t met, get to the root of the problem.

Some questions you may want to think about are:
a. What have you accomplished so far?
b. What steps have you taken towards moving your projects forward?
c. What goals did you fail to meet?
d. How much farther do you have to go to meet those goals?
e. Were your goals and your timetable realistic?
f. Was it a lack of coordination that led to the delay?

Recalibrate

If you can already pinpoint what did and didn’t work, it may be time to adjust your strategy and set more realistic goals. If you happened to set a big target at the end of the year and were unable to hit the mark, scale it down to a level you can accomplish. 

You may have been carried away by the thought of conquering a huge goal at the start of the year, and lost momentum along the way. 

Break down big, long-term projects into smaller pieces that are easier to distribute and complete. It might not seem as rewarding, but you’ll be making more progress much faster. 

Use productivity tools to help you maintain efficiency and keep better track of your projects. Explore other channels video advertising and figure out how to maximize your social media platforms

Some questions to guide you at this point are:
a. What practices or methods you’ve been using have worked so far?
b. Which ones haven’t been working?
c. What areas of your work method need to be adjusted?
d. What are hindrances to your productivity?
e. How do you plan on overcoming these challenges?
f. Are you at the point where you need to outsource help?

Restart

Remember: there’s always room for a fresh start! Set a new deadline for goals you haven’t met yet or new ones you’d like to meet by the end of the year. Based on the review of your team’s performance, decide what to delegate to whom.

Some things to keep in mind as you move forward include:
a. Don’t dwell on previous mistakes. Reassessing your goals can be tough, as it forces you to confront your shortcomings over the last few months. It can be disheartening to look at where you’ve gone wrong. But with that comes learning and growth, so face it head-on and don’t let it get you down.

b.     You’re not always going to get it right off the bat. We should always strive for excellence, of course, but don’t beat yourself up over every little speedbump. Give allowance for adjustment and find your stride.

c.     Reach out if you need to. Don’t be afraid to ask for help! We at Web Profit Maximiser are always ready to sit down and have a chat about how we can help you hit your targets.

Sign up for our newsletter and follow us on Facebook for more updates!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

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Recommended articles for you:

How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising
A quick guide to building a custom audience for your Facebook video ads

We are a Marketing Agency in Sydney.

*free stock photo via burst.shopify.com

A QUICK GUIDE TO BUILDING A CUSTOM AUDIENCE FOR YOUR FACEBOOK VIDEO ADS

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise.

If you’re scrolling through your feed, it just automatically plays and you can be drawn in right away.

Like any content, it’s important that your ads reach the right audience. 

Creating a custom audience for your Facebook ads makes sure that you reach your target market right where they are.

It allows you to build a base of people who have already interacted with your content before and are already interested in your products or services.

This is the same process we used with one of our clients, Dr. Robert DeMartino. You can check out what he had to say about our services here.

In this article we’re going to do is take you through every step of building a custom audience for your video ads. That means your content gets delivered right to the virtual doorstep of your target market. Here we go!

Step one:

Go to your Business Manager and select Audiences. This is where you can create your custom audience.

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Step two:

Once you’ve clicked on Audiences, you’ll see the Create Audience tab. Under this section, choose Custom Audience. 

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Step three

We now have several options. We’re going to show you how to create a custom video audience so we can re-target this audience and use the 3-layered approach discussed in the case study with Dr. Rob, which you can view here.

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Step four:

We’re nearly there! This is where you have the option to select who to target based on their engagement with your content.

You can choose any audience size from people who have viewed at least three seconds of your video all the way up to people who have watched almost all of your video.

The more of a video people have watched, the more likely it is that they’re interested in what you can offer, so try to find the balance. For now, we’re selecting the option People who have watched 50% of your video.

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Step five:

Here, select your Facebook page. Your videos will appear. Now choose the video or videos you want to base your audience on.

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Step six:

Select how many days far back you would like to go. Name your audience and finally, click Create Audience at the bottom right of your screen.

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And that’s it—you’ve created a custom audience!

It’s going to take a while for this audience to populate, so while you’re waiting, take the time to learn more about Facebook video marketing here on our blog!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

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Recommended articles for you:

5 Reasons To Start Using Video In Your Business NOW!
Check out the ultimate video script framework
6 ways to create better videos that get attention

We are a Social media and Marketing in Sydney.

*free stock photo via https://burst.shopify.com/

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5 REASONS TO START USING VIDEO MARKETING IN YOUR BUSINESS NOW!

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise. If you’re scrolling through your feed, it just automatically plays and you can be drawn in right away.

You might be wondering, is video really necessary? Do I really have to spend my time and money on this trend?

But with the way things are going, video marketing is more than just a trend. Video is something you simply can’t do without and is why.

It’s a huge audience—seriously.

At least 500 million people watch videos on Facebook every day. That’s half a billion people!

A study by the popular video production company Animoto revealed that “64% of consumers make a purchase after watching branded videos”, and the majority of them engage with branded videos on Facebook.

Another study by video ad creation platform Promo showed that “71% of consumers find Facebook video ads relevant or highly relevant”.

You wouldn’t want to let go of that big of an audience and the potential market now, would you? It would be such a waste! If you want people to choose you, you have to be right where they are. Adapt to how they consume content and make yourself accessible.

Video is viewed in more ways than one.

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After the rise of the video came to a change in how we access it, and it came in one major way: stories. 

Stories are photos or videos that play for up to 15 seconds and disappear after 24 hours. They’re supplemented by a ton of interactive elements, including AR filters, GIFs, Q&A stickers, reaction stickers, quiz stickers, location tagging, a countdown feature, and a new chat sticker. 

Live also appears in story format. If you’d like future viewers to be able to view your stories, you can add them as a highlight in your profile.

So how have businesses been using this? 

Stories are now a part of many companies marketing strategy, using video to complement the rest of their content and engage with their target market better. 

Ads on stories are so well-integrated, it can take a moment before you even realize you’re looking at sponsored content. This seamlessness brings you more views, which can pave the way for more interaction with your business.

Videos can be quick and catchy.

As Dr. Adam Arnold says, “Video ads draw more attention and are more engaging.” People are drawn to marketing videos that capture their attention, and videos allow you to condense your message and repackage it into bite-sized pieces that are easy to remember (and they do it in less than the time it might take your audience to read through a lengthy caption.)

The team at Web Profit Maximiser compared the results of two ads, one video, and one static image. We’ll give you one guess as to which one performed better.

But catchiness is also why it’s important to get your message in as quickly as possible. According to Facebook, “47% of a video’s value is delivered in the first 3 seconds” which means brands have to be clear, concise, and creative when producing content.

With all the material out there, making your message stick and stand out in the sea of content should be your number one priority. 

Videos can go in-depth.

On the other hand, videos also give you the space to pack in ideas and core messages that you wouldn’t be able to flesh out in a static image.

Longer videos can allow you to expound on what you’re trying to say in a way that’s still engaging. Use graphics, clips from credible sources, and superimposed text to highlight your product or service. 

This comes especially handy if your topic is one that’s better explained visually. One example is for those working in the health industry.

If you need to use technical medical terms, supplement your content with images that can better illustrate your point.

If you’re in the creative industry, videos are a way to showcase the extent of your capabilities and can even give prospective customers a glimpse into your process.

Video is going to continue to evolve faster in the future.

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In fact, it’s already started. With the rise of virtual reality, and its subsets 360-video and augmented reality, the future of video is here. 360-degree videos allow you to experience a video in a 360° environment. You can scroll around and tilt your phone to see the rest of the “sphere”, but you cannot interact with it. 

Augmented reality, on the other hand, is a superimposition of content on the real world. You’ve probably heard of the game Pokemon Go or have seen the interactive filters on Instagram and Snapchat. 

These are all examples of AR that are quickly dominating the video landscape. Immersive videos can take audiences to a whole new level of engagement and increase the shareability of your content. 

We hope you picked up a thing or two about the video takeover! If you’re interested in learning more about using video for your business, explore the rest of our blog and send us a message!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

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Enter Your Best Email Below

Recommended articles for you:

Check out the ultimate video script framework
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising
A quick guide to building a custom audience for your Facebook video ads

We are an Internet Marketing Agency in Sydney.

*free stock photos from https://burst.shopify.com and https://www.pexels.com/

CHECK OUT THE ULTIMATE VIDEO MARKETING SCRIPT FRAMEWORK

Video on social media platforms has seen such a huge rise, some people are calling it a takeover!

There’s been a surge of video content being produced, shared, and viewed, particularly on Facebook and Instagram. And it comes as no surprise.

If you’re scrolling through your feed, it just automatically plays and you can be drawn in right away.

According to a Facebook report, videos on the platform get 8 billion views every day, with about 100 million hours of video viewed daily! That’s a massive number and it’s one that businesses can no longer afford to ignore. After all, branded videos on Facebook have an average engagement rate of 6.3%, nearly twice as much as YouTube videos.

But this much video content makes it harder for one to stand out. That’s why we’re giving you five steps towards creating the best video to boost your business.

1. The hook

Facebook’s autoplay feature has made it easier to grab people’s attention, but you have only a few seconds to do it. 

So you’ve got to open your video with a strong hook to capture an audience. Using text overlays and superimposed graphics allow your audience to immediately have a sense of what they can get out of your video.

2. The pain point

“Are you tired of _____?” and “Have you ever thought _______?” are common opening lines for branded videos. While they may sound cliché, there’s a reason marketers use them. They immediately address the problem that viewers have. They say “I see you and I just might be able to help you.” Be straightforward about understanding their pain point and hinting at your capability to help.

3. An offer they can’t refuse

Here’s where it’s time for your products and services to shine. Now that their needs are at the forefront, you can swoop in and say “I have the solution to your problem.” Layout exactly how you can match what they’re looking for and possibly even deliver more. 

If you can, say how you’re different from your competitors. Is your product easier to use? Does it come at a fairer price point? Give them a reason to seriously consider becoming your customer.

4. Persuasion

If your audience has made it this far in, that’s a really good sign. It means you’re talking to the right people!

One way to convince them is to use social proof. This means leveraging on a review of your product by a credible source or using statistics to illustrate that you can be trusted.

So you can add testimonials in quotes or clips, or add numbers like “Be one of over 60,000 satisfied customers!” 

You can also mention that your offer has an expiration date, which will increase the urgency to make a purchase.

5. Call to action

This is it. The final push. Your call to action is the marketing version of someone looking straight into the camera and saying “Just do it.”

Be specific about the course of action you want your audience to take. Is there a number they should call? Do you want them to visit your website to make a purchase? Let them know where to click and let them know they need to do it now.

So there you have it folks, a step-by-step guide to putting together a script for your next video! Get those writing caps on!

If you need more help, don’t hesitate to get in touch with us, or explore the rest of the Web Profit Maximiser blog! We’ve got great gems you don’t want to miss out on!

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

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Enter Your Best Email Below

Recommended articles for you:

How We Tripled A Functional Medicine Practice Using Facebook [Case Study]
How To Go From Cold Prospect To Customers In 3 Steps With Facebook Advertising
6 ways to create better videos that get attention

Digital Marketing & Email

Killer Email Subject Lines…

AND 6 Tips To Skyrocket Email Open Rates

Email subject lines are, undoubtedly the most crucial elements of your emails.

A winning subject line is your secret trick to reeling in these open rates.

The e-mail subject line is the first thing your reader sees and then determines if they are going to open or bin your email.

So the subject line is as crucial as the e-mail body since it ensures someone really opens your message.

So if you have had trouble in the past with getting people to open your emails OR you are finding it difficult to come up with email subject lines, these tips and examples will be sure to get your creative juices flowing and your emails opened.

Whether your email goal is to get the subscriber to enroll for an event, buy a product, or read your latest blog post, a killer subject line is essential in helping you get your email subscriber to take action.

How do you craft a killer subject line that is e-mail?

According to Demian Farnworth from CopyBlogger, persistent research and finding the right hook or angle that’s fresh and meaningful is key.

Here are some best practices for email subject lines.

Email Subject Line Tip #1.

Keep It Brief and Sweet!

An e-mail subject line study by MailChimp found that brief, descriptive topic lines, 50 characters or less, was the most enticing to readers.

Here is probably the most famous e-mails subject line?

A simple “hey”.

Email Subject Example:

Hey, your half marathon registration is now open.

Email Subject Line Tip #2

Make your email subject line create a sense of urgency.

Utilizing deadlines like today only or the 24-hour giveaway will inspire your reader to act right away.

A 2013 MailChimp study based on 24 billion delivered e-mails showed that subject lines that communicate some sense of urgency have higher open rates.

Take a page from eyeglass manufacturer Warby Parker, which uses this topic line to lure buyers:

Email Subject Example:

Uh-oh, your prescription is expiring.

Email Subject Example:

Last chance to sign up!

Email Subject Line Tip #3

Use Numbers In Your Email Subject and your open rates will soar!

Numbered lists in your email body will break the content down in a visually appealing and readily digestible format.

But you can also use numbers in your e-mail subject line and have your email stand out in your sea of emails floating in an inbox.

Email Subject Example:

7 things to do before your next race.

Email Subject Line Tip #4

Use questions in your email subject line.

Asking your readers a question instantly engages them and might pique their curiosity.

Reach out to your readers with something they care about.

Email Subject Line Example:

Are you ready for this year’s mud challenge?

Email Subject Line Tip #5

Personalize your email subject line with your reader’s name

Create a better connection with your readers and show them you know something about them.

In accordance with the 2014 Science of Email Marketing, e-mails that included the initial name of the recipient in their topic line had higher clickthrough rates.

Email Subject Line Tip # 6

Send messages on birthdays and enrollment anniversaries for an individual touch.

Email Subject Line Example:

Congrats on being with us for 1 year-Lets celebrate with a gift

Coschedules Headline Analyzer: This instrument scores everything from clickthrough rates to Search engine optimization value to the value of your subject line.

https://coschedule.com/headline-analyzer

While it’s made for site traffic, many of the same rules apply to topic lines, so use this to help craft the messages.

Email Spam Test:

This simple e-mail spam test tool helps you to ascertain how spammy your e-mail is and helps you stay away from those dreaded spam folders.

You can get 3 Free trials or sign up for a plan with them.

https://glockapps.com/

Hey savvy business owner… Want to get hot and fresh marketing strategies to give your business the edge… AND emails so valuable you will save them?

Enter Your Best Email Below

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chiropractic referrals from your phone?

how to generate phone referrals
Phone Referrals

Your phone is the first point of contact for new customers

This really happened to me…

I had just purchased a new product that wasn’t working…

I read the instructions…BUT…I was still having problems getting it to work…

Finally I gave up and called support…

The technical support person on the phone also tried to do the same steps I had tried…

He couldn’t fix my problem…He got frustrated and what happened next will shock you…

Then he said this to me…F#CK OFF

I said “what did you say?”…

He repeated it…”F#CK OFF”

I was stunned…and couldn’t believe what I just heard…

Then click…he had hung up…

I called back and within a few minutes I was speaking to the CEO of the company…

Long story short, it was a horrible experience that should have never happened…

Lucky that company recorded calls and as a result, I got a few extra bonuses for my experience. I wasn’t looking for anything extra, I just wanted my product to work.

Have you ever had a bad phone experience? it can really ruin your business.

Today, I want to share with you some tips I used in my chiropractic practice that actually stimulated referrals

Key #1: Train your staff regularly

Key #2: Provide them with scripts to follow for various situations and answers to common questions. What to do with an irate customer. How to handle a customer who is being difficult. How to handle clients who miss appointments.

Key #3: Train regularly on the scripts, at least twice a year

Key #4: Record calls and listen to them during trainings point out all the great things your staff are doing and work on any areas that could be improved

Key #5: Train on voice intonation…have your staff practice smiling when answering the phone…facial gestures you would normally have in a face to face conversation will improve your intonation and the caller on the other end will feel your energy and emotion

Key #6: Have a “listening” training. Being “present” on the phone is so important and its important for your staff to recognise what is happening on the other end. Perhaps someone is speaking fast because they are in a hurry. So your staff need to be present to recognise this and stop and ask the person if it would be better to call them at another time. Come up with different common scenarios that your staff need to be aware of and what they should listen too in the voice and in the background noise.

remember

  • Smile when answering the phone and during conversation use facial gestures
  • Use the callers name (but don’t over do it)
  • Schedule regular phone training
  • Role play different scenarios
  • Record calls for training purposes
  • Compliment your staff
  • Ask is this appointment for you or your entire family?
  • Ask who referred you to our business? Give a sincere compliment and positive statement about the person who referred. (this is unbelievable in what it can do to spur referrals from the person who is on the phone)
  • Ask questions about their problems and give them support and hope. e.g. “Oh Jan, I am so sorry to hear about your (insert problem). I want you to know Dr. Smith has great success with (insert problem) so you have chosen the right doctor for help.” (use these statements carefully as your state and national law will allow)

Your next step is to schedule your phone training and break out and update your phone scripts as needed.

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