Over 1 billion people use Facebook daily, and 2 million businesses are already using Facebook advertising.

So if someone says “Facebook is one of the best advertising platforms for reaching a huge portion of your target audience” – don’t be surprised.

However, businesses stepping into Facebook advertising for the first time often come across a common challenge: inability to drive sales from the platform that still looks new to them.

Are you one of those who hasn’t had any return from your Facebook ads?

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5 Mistakes Businesses Often Make While Using Facebook Advertising (And How to Avoid Them)Read More »

When you start to dive deeper into the world of Facebook advertising, you see how detailed each section is. This also includes the types of ads Facebook lets you to choose from – each linked with fulfilling a specific objective. The most effective of all these styles are lead generation ads.

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Discover Lead Generation Ads: Taking Marketing Agencies Worldwide By StormRead More »

Over the years, Facebook has remained a powerful advertising tool. Though you can track the social ROI of your Facebook advertising efforts by determining the clicks, likes, shares, etc., it’s time to go beyond this: how many Facebook users visited your website and made a purchase? How many new customers signed up? Is there any increase in the checkout conversions?

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Are Your Facebook Advertising Efforts Paying Off? 6 Ways to Measure the ROIRead More »

If you’re advertising on Facebook for the first time, you might agree on the fact that the jargon associated with Facebook ads can be a little challenging for you. Also, different ad types may confuse you in deciding which type to choose for your specific advertising objective.

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Facebook Ad Types (and How to Choose the Most Feasible Ad Type for Your Business)Read More »

Choosing an advertising objective is essential when creating a Facebook ad campaign. The objective refers to your overall goal – what you want people to do when they see your ads. Facebook will vary the targeting and optimisation of your ads accordingly, so choosing the right objective is crucial.

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Facebook Advertising Objectives You Should Know About Before Creating Your First Ad CampaignRead More »

Facebook Ads or advertising is vast. So are the players in it.

Millions of businesses reach out to their customers via Facebook advertising. Though this is a fierce competition on a single platform, you need to be sure that you win the game easily rather than making heavy investments in Facebook ads without getting any gains.

So, what should be done to ensure your Facebook ads really work? How can you win customers via Facebook?

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Winning Customers: 5 Incredible Ways to Incorporate Emotional Marketing into Your Facebook AdsRead More »

Facebook Ad headline isn’t the only reason why your prospects would visit your website, it does play a significant role in what they click, comment, and share online.

Undoubtedly, headlines are like the cherry on the cake, which makes everything all the more attractive.

Do you often share a Facebook post with your contacts even without going through the entire post? If yes, then that’s because its captivating headline has hooked you already!

Undeniably, there’s no way you can ignore that catchy headline. To create headlines and master the skill of writing headlines for Facebook ads, follow these useful tips.

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How to Write a Facebook Ad Headline that Promises a ClickRead More »

With businesses growing at an alarming speed, the need for having a Facebook marketing strategy is becoming critical. That’s because brands are utilizing all available social media platforms to reach their target audience – including Facebook.

However, the challenge is to devise a Facebook marketing strategy that perfectly aligns with your business goals. Inability to do so may lead to failure to plan right.

Even before preparing your first Facebook ad campaign, you’ll need a powerful strategy.

Ready to get started?

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How to Devise a Facebook Marketing Strategy for Your BusinessRead More »

With the advent of new innovations in Facebook advertising, many businesses are creating an edge over their competitors. They learn about a new feature about Facebook ads. They adapt the change and incorporate it into their Facebook advertising strategy. That’s what helps them win more customers.

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Top Facebook Advertising Trends to Follow in 2017Read More »