Online Marketing


5 Reasons to Use Long-Tail Keywords in Your SEO Efforts

Search Engine Optimisation (SEO) is a valuable asset for any practitioner looking to build their online presence. When garnering keywords to boost your SEO, long-tail keywords will help you in the long run.

Long-tail keywords are keyword phrases that are specific, consisting of three or more words and longer than two words, as they describe a more narrow subject within a niche.

They will get the attention of specific patients and give you more chances to rank higher in niche spaces. Here are some of the benefits you can get from using long-tail keywords in your SEO searches.

1) Keeps You up to Date with Trends

When searching for a specific long-tail keyword, you’ll be able to keep up with whatever is trending. When you are able to grab long-tail searches, you’ll be able to recognise and keep up with whatever is going on in the industry.

As practitioners in the medical field, it is always important to stay up to date with new developments. Take advantage of this opportunity and use them in your SEO campaign to stay relevant.

2) Identifies Your SEO Competition

By using long-tail keyword searches, you’ll be able to determine the competition for specific, niche searches. You’ll be able to see which pages are ranking for the subject matter and you’ll be able to pinpoint their strongest points.

This will help you see what you need to do to rank higher in a niche space. It will also help you learn what other practitioners are doing, and how you can learn from their best practices.

3) Helps You Identify Your SEO Weaknesses

Searching for long-tail keywords will allow you to see what other practitioners have that you don’t. If you have pages ranking for long-tail keywords and your competitors don’t, you know what you need to work on to be able to rank higher.

This can help you find your SEO weaknesses and will help you strategise how to make your pages stronger. Fine-tune the content on your pages so that patients can get all the necessary information they need.

4) Generates Personalised Content

Because long-tail searches are highly specific, you’ll be able to create long-tail keyword content that is more specific and will target your audience in a more personalised way. 

At its core, SEO is about answering the pressing questions of your patients. Making use of long-tail searches will not only help your marketing but your practice. Not only will this help you create content that is more engaging but will direct you to those who need specific medical assistance.

5) Better Website Rankings

The higher you rank on search engine results pages (SERPs), the more clicks you’ll get. By using long-tail keyword searches to figure out what your audience wants, you’ll be able to create content that will cater to the keywords that your audience is searching for.

By doing this, you’ll be able to get more clicks, which will help you rise in SERPs.

By using long-tail keyword searches to figure out what your audience wants, you’ll be able to create content that will cater to the keywords that your audience is searching for.


Using long-tail keyword searches will help you better strategise your SEO and will help you connect to patients with specific medical needs. It will help you not only fine-tune your marketing strategies, but understand what your patients need.

If you are a chiropractor looking to boost your SEO, partner with Web Profit Maximiser. We provide SEO services to give the best digital marketing for chiropractors in Sydney. Contact us now and let us help improve and grow your online presence. 

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Why Video Marketing Can Be Good for Your Chiropractic Office

Many businesses use video marketing to help grow their business. However, how will it work in the chiropractic industry? Well, you’d be surprised at how diverse video marketing can be. By including videos in your chiropractic marketing, you can gain more clients and increase your sales. And here’s how you can use video marketing to showcase the best of your chiropractic office.

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4 Reasons Content Creation Is Vital for Chiro Clinics

In your efforts to market your chiropractic clinic, you need to remember to pump out new content for your website. Content creation is an essential part of marketing any business, including chiropractic clinics such as yours. This is because people head online mostly to look for information to learn about something, and by providing content to your audience, they will have more reasons to come to your website to learn more about what you have to say.

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5 ways chatbots will benefit coaches and speakers in 2020

The future of customer engagement and digital marketing is racing ahead at warp speed in our newly-commenced third decade of the 21st century.  And for speakers, coaches, and other people and education-focused businesses and enterprises, that means very exciting times lay ahead.

At the recent Gartner technologies summit, it emerged that Artificial Intelligence will start to absolutely dominate digital investments in our new year of 2020.

By year-end, almost half of all organisations will be deploying chatbots or virtual assistants that are evolving beyond simple queries to highly advanced predictive and real-time AI conversations and engagements.  And when it comes to engaging customers and building brands, that’s very good news indeed.


Supercharge your LinkedIn with the top 4 trends of 2019

Remember when LinkedIn was all about posting CVs and job postings?  Now with over 600 million members spanning 200 countries, the now 16-year-old online service is better described today as the Facebook of B2B content.  And in 2019, LinkedIn took yet another bold step forward as a kingmaker of content marketing that no serious professional could contemplate giving up.

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How to Create a Social Media Marketing Calendar

At Web Profit Maximiser, we’re all about helping you build the foundation for your marketing strategy. 

Let’s face it, when you are running a business, it can be difficult to find time to “fit” social media into your busy day.

So in this post, we want to show you how to create a social media calendar, which is how you can save time while being more strategic and effective. 

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