Search Engine Optimisation (SEO) is a valuable asset for any practitioner looking to build their online presence. When garnering keywords to boost your SEO, long-tail keywords will help you in the long run.
Long-tail keywords are keyword phrases that are specific, consisting of three or more words and longer than two words, as they describe a more narrow subject within a niche.
They will get the attention of specific patients and give you more chances to rank higher in niche spaces. Here are some of the benefits you can get from using long-tail keywords in your SEO searches.
1) Keeps You up to Date with Trends
When searching for a specific long-tail keyword, you’ll be able to keep up with whatever is trending. When you are able to grab long-tail searches, you’ll be able to recognise and keep up with whatever is going on in the industry.
As practitioners in the medical field, it is always important to stay up to date with new developments. Take advantage of this opportunity and use them in your SEO campaign to stay relevant.
2) Identifies Your SEO Competition
By using long-tail keyword searches, you’ll be able to determine the competition for specific, niche searches. You’ll be able to see which pages are ranking for the subject matter and you’ll be able to pinpoint their strongest points.
This will help you see what you need to do to rank higher in a niche space. It will also help you learn what other practitioners are doing, and how you can learn from their best practices.
3) Helps You Identify Your SEO Weaknesses
Searching for long-tail keywords will allow you to see what other practitioners have that you don’t. If you have pages ranking for long-tail keywords and your competitors don’t, you know what you need to work on to be able to rank higher.
This can help you find your SEO weaknesses and will help you strategise how to make your pages stronger. Fine-tune the content on your pages so that patients can get all the necessary information they need.
4) Generates Personalised Content
Because long-tail searches are highly specific, you’ll be able to create long-tail keyword content that is more specific and will target your audience in a more personalised way.
At its core, SEO is about answering the pressing questions of your patients. Making use of long-tail searches will not only help your marketing but your practice. Not only will this help you create content that is more engaging but will direct you to those who need specific medical assistance.
5) Better Website Rankings
The higher you rank on search engine results pages (SERPs), the more clicks you’ll get. By using long-tail keyword searches to figure out what your audience wants, you’ll be able to create content that will cater to the keywords that your audience is searching for.
By doing this, you’ll be able to get more clicks, which will help you rise in SERPs.
By using long-tail keyword searches to figure out what your audience wants, you’ll be able to create content that will cater to the keywords that your audience is searching for.
Conclusion
Using long-tail keyword searches will help you better strategise your SEO and will help you connect to patients with specific medical needs. It will help you not only fine-tune your marketing strategies, but understand what your patients need.
If you are a chiropractor looking to boost your SEO, partner with Web Profit Maximiser. We provide SEO services to give the best digital marketing for chiropractors in Sydney. Contact us now and let us help improve and grow your online presence.
About The Author
Adam Arnold
Dr Adam Arnold has over 17 years experience in digital marketing and has been mentored by, and is a mentor to, some of the greatest marketing brains of today.