What are your online marketing habits in 2018?

31/12/2017 / Adam Arnold

Today its the last day of 2017 as I write this article. Many people are thinking about new years goals. Some are thinking about a new body, others a new partner, others yet are focussing on a financial goal. Maybe you have all 3. Today I want to talk to you about online marketing habits.

As I was considering my own goals, it made me start to think about our habits. I am currently walking 5Km a day each AM. I decided to tack on to the end of my walk the habit of writing 500 words per day (at least).

Today I want to ask you what are your marketing habits in 2018?

Are you going to venture into a new area of marketing? Will you hire someone to help you with your marketing? Or maybe you haven’t even thought about it and this blog post is going to help get you started.

In my article the top 2018 marketing tactics, I outline the top offline and online way of generating new clients.

Here is a snapshot of the very best for you:

Offline Marketing:

Referrals
Events (although they will use online marketing to generate bums on seats)
Alliances / JV partnerships (again they might use online marketing)
Client Appreciation Days

Online Marketing:

Google (SEO)
Google (Adwords)
Facebook (sponsored Ads)
Social Media Posting
Email
Website

This list can help you decide what are your marketing habits going to be.

For example, my habit of writing 500 words per day leads to a multiplying effect.

My 500 words can be turned into a blog article, this can then be used for social media marketing.

If my 500 words have value, I might also turn them into an Advertisement and put it out in Google or Facebook and add a CTA at the end.

I can also re-purpose this in my emails and it can even help my SEO rankings.

If you are not into writing, that’s not a problem, there are plenty of people out there who are and would love to assist you with your writing. You do not have to do your own marketing. You can hire others to do this for you.

If you do outsource your marketing (which I think is a smart use of your time so you can focus on other things like customers and family) then your habit would be different. Your habit will need to be the habit of monitoring your marketing.

So lets talk a bit about KPI’s. What are the important KPI’s in marketing? Well of course how much profit you generate is one KPI. But then if we break this down to what caused the profit, it will be leads that turned into sales. So two more of your KPI’s should be leads and conversions.

If we break this down even further, we need to know where did the lead come from. In other words the marketing source. The marketing source might also have further KPI’s.

For example, if you are running an advertisement, you might be looking at the click through rate (CTR), the number of impressions or times your ad was viewed (CPM), or it could be a engagement statistic like video views.

Ultimately you will need to formulate your own KPI’s on what is important for your business.

Woops, I went over my 500 words, so please comment and let me know what came up for you as a marketing habit in 2018?

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