How We Tripled A Functional Medicine Practice Using Facebook Advertising [Case Study]

Using retargeting to expand your business

digital marketing agency sydney australia

“We tripled our new patients and had record-breaking months each month."

- Dr. Rob Demartino
Chiropractor and Functional Medicine Trainer

The Problem

Superior Health Solutions is a leading functional medicine practice in Las Vegas Nevada.

Unfortunately, they were struggling with practitioner and patient referrals to build their practice.

They tried various marketing strategies like reaching out to other healthcare practitioners, speaking programs, dinner talks, SEO, built a new website, social media marketing and much more.

But they were still struggling to get results and a positive return on their investment. They reached out to Web Profit Maximiser.

The Solution

When we started working with SHS, we took a long, hard look at their problem and realized a video would be the best strategy in spreading information about their company and their unique services without necessarily discounting the price of their initial consultation.

Our Facebook advertising strategy revolved around using a 3-layered approach to build an audience and create empathy, trust, value, and confidence with this audience that turned the audience into new patient opportunities for their business.

The Solution

The Results

Layer 1: Building Facebook Audiences and Garnering Interest

First, we began building the audience with short and sharp informational videos. The videos were scripted to maximise the company’s unique solutions to chronic health problems. You can see we built an audience of over 195,000 people in a short period of time. If you need a quick guide on how to build a custom audience for your Facebook video ads, click here.

Layer 2: Retargeting Audiences and Building Trust

After building a significant audience, we used a method called retargeting to further let patients get to “know” the company better. In this phase, we are now starting to script videos to specifically build trust with the audience and show the audience the value of the care that Superior Health Solutions provides in their premium services.

Layer 3: Facebook Lead Generation

Now their audience is "hungry" to learn more and get help. So we began inviting the audience (using retargeting) into the practice for a consultation. The results were over 650 New Patient Opportunities!! BUT the REAL RESULTS... their practice tripled... all of this in just a few months.

Conclusion

Using this 3-layered approach, we were able to turn a difficult situation into a win-win for this business and help more people get help with their service.

This significantly impacted their practice and their community.

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Web Profit Maximiser Story

My name is Dr. Adam Arnold and I’m the founder of Web Profit Maximizer.

I have over 20 years experience starting and running highly successful health-related businesses. So what does a health practitioner know about marketing?

In order to grow my businesses, I started learning about online marketing back in the year 2000. This learning process has grown to encompass over 17 years of studying, testing and successfully implementing the latest digital advertising techniques from some of the best mentors in the world.

Today, Web Profit Maximizer is based in Sydney, Australia and has a global team of digital advertising specialists, all passionate about helping you achieve your goals and maximize your profits.