Just picked this up, one of my favorites, and figured this was the new packaging However, it has no taste or smell other than a faint hint of swedish fish and a Red Swedish Fish 1 2 lb. 11 Fish! The flavor that started it all! Sweet and Delicious Swedish Fish Candy The First flavor that was introduced to the Vape The Nostalgia line and put us on the map Now Swedish FRUITIA X Fifty Bar 20K Swedish Fish Flavor Mystery Revealed!