As part of our Alternatives to Animal Testing programme (see here: https: lnkd.in enjcW 5j), our scientists recently measured the in vitro impact of our heated tobacco and vape systems on human Imperial Brands Science This is what you're actually inhaling when you vape. (Hint: It's not water vapor.) The Current Market Environment for E cigarettes Jomotech Rizla owner Imperial Brands on track despite weak European tobacco sales The Independent Imperial Brands and BAT find gains as Citi upgrades both UK tobacco groups to 'buy' from 'hold' LSE:IMB