Arme DIY Rose e liquide pour cigarette lectronique Study suggests uncertainty in e cigarettes' usefulness for quitting smoking Harvard Gazette A New York Times investigation reveals how the giant consulting firm McKinsey worked with tobacco companies for decades, helping the industry to sell more deadly cigarettes even after the health risks were McKinsey & Company was hired by JUUL to investigate teens' favorite flavors of e cigarettes. Their survey's conclusion was that kids liked mint e cigarettes and would switch to those if other flavors were The E Cigarette Industry, Waiting to Exhale The New York Times